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Nation's largest wireless carrier to offer SEC game highlights and feature packages ATLANTA, Sept. 27 /PRNewswire/ -- Cingular Wireless, the exclusive telecommunications sponsor of the Southeastern Conference (SEC), is giving fans the chance to follow all of the exciting action of their favorite SEC teams this fall from the convenience of their wireless handset. The new SEC portal, which launched today, gives Cingular customers access to content-rich multimedia offerings from a variety of sporting events, including exclusive video, designed to bring them closer to the premier athletic conference in the country. Cingular customers can view action-packed game highlights from various sports, pre- and post-game press conferences, behind-the-scenes footage and in-depth feature packages, through its Cingular Video wireless service.* Exclusive programming available to Cingular customers on their handsets includes "Today in the SEC," a weekly video package hosted by SEC broadcaster Dave Baker that recaps and previews key sporting events taking place throughout the conference each week. In the coming weeks, Cingular also will deliver up-to-the-minute SEC sports scores, breaking news and information, trivia challenges and downloadable official school graphics and ringtones. All SEC content is located under Cingular's NCAA(R) Football portal. Customers can launch the MEdia Net option on their wireless handset and then visit the main Sports home page. There is no subscription fee to access the SEC portal but standard MEdia Net data usage charges apply. Cingular is the exclusive presenting sponsor of http://www.secsports.com/, the official athletic Web site of the conference. The portal has been re-branded as "SECsports.com powered by Cingular," and Cingular presents all SEC Video on Demand content available on the site, much of which will initially be available on the Cingular SEC portal. All of this comes as part of Cingular's recently announced sponsorship with the SEC. "The SEC portal provides fans with an innovative new way to stay connected to one of the nation's preeminent conferences and its teams," said Steve Sitton, President, Southeast Region for Cingular Wireless, which also is an NCAA Corporate Champion. "It reinforces our commitment to deliver sports content to our customers in formats that are convenient to their lifestyles." "This type of multimedia offering provides our fans another unique opportunity to stay in touch with the Southeastern Conference," said SEC Commissioner Mike Slive. "We are excited about Cingular's sponsorship and look forward to continuing to work with them on innovative ways to showcase the SEC." Cingular also offers multimedia sports content dedicated to motorsports and the Richard Childress Racing No. 31 Cingular Chevrolet driven by Jeff Burton and also around the NCAA(R) Men's and Women's Basketball Tournaments, hockey, lacrosse, baseball, softball and soccer. * Access to the multimedia video offerings requires a high-speed capable (3G) phone. About Cingular Cingular Wireless is the largest wireless carrier in the United States, serving 57.3 million customers. Cingular, a joint venture between AT&T Inc. (NYSE:T) and BellSouth Corporation (NYSE:BLS), has the largest digital voice and data network in the nation - the ALLOVER(TM) network - and the largest mobile-to-mobile community of any national wireless carrier. Cingular is a leader in third generation wireless technology. Its 3G network is the first widely available service in the world to use HSDPA (High Speed Downlink Packet Access) technology. Cingular is the only U.S. wireless carrier to offer Rollover(R), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/. About the SEC The Southeastern Conference was formed in 1933 and consists of 12 member institutions: Alabama, Arkansas, Auburn, Florida, Georgia, Kentucky, LSU, Ole Miss, Mississippi State, South Carolina, Tennessee and Vanderbilt. The league currently sanctions championship play in nine men's sports and 11 women's sports. Its headquarters has been located in Birmingham, Ala., since 1948. For more on the conference, visit http://www.secsports.com/. About HOST In addition to its relationship with NCAA Football, Host Communications, Inc. also has marketing agreements with seven universities as well as the Southeastern Conference. The Lexington, Ky.-based company also manages five associations, more than 30 Web sites and has a printing and publishing division that produces more than 700 publications annually including all of the NCAA championship game-day programs. Additional information may be found online at http://www.hostcommunications.com/. HOST is a subsidiary of Triple Crown Media, Inc. TCMI owns and operates five daily newspapers with a total daily circulation of approximately 120,000 and owns and operates GrayLink, a wireless communications company based in Tallahassee. TCMI is a public company traded on NASDAQ and based in Lexington, Ky. Additional information can be found online at http://www.triplecrownmedia.com/. DATASOURCE: Cingular Wireless CONTACT: Caroline Crowe of Cingular Wireless, +1-678-867-4330, or wireless, +1-404-808-8254, or ; or Kim Livesay of HOST Communications, +1-859-219-3581, or Web site: http://www.cingular.com/ http://www.secsports.com/ http://www.hostcommunications.com/ http://www.triplecrownmedia.com/

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