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Cingular provides all customers with exclusive access to fashion news on designers, models, editors and style-makers on their wireless handsets LOS ANGELES, Oct. 16 /PRNewswire/ -- Cingular Wireless, the nation's largest wireless carrier, today announced it will offer customers an insider's view of one of the major events in fashion - the Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles (October 15-19). "The Daily Front Row," published by global sports, entertainment and media company IMG, will provide Cingular customers with an inside look into many of the fashionable festivities happening this week. To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/cingular/25817/ "For Cingular customers, the wireless phone is becoming a gateway to all things entertainment," said Dave Garver, executive director, segment marketing and sponsorships, Cingular Wireless. "With 'The Daily Front Row' we are once again giving our customers a front row seat to all the cool happenings from their handsets." From their Cingular phone, all customers can enjoy exclusive, up-to-the- minute access to designer shows, models, elite parties and news on the latest fashion trends, including: -- Fashion News: Up-to-the-minute images from designer runway shows, events and the latest updates on fashion and brands. Cingular's 3G customers can access exclusive video footage from designer runway shows -- Behind the Scenes: Reports and gossip from elite parties, events, dinners and product launches -- Quotes: Some of the most delicious, outrageous things fashion insiders are saying -- Models: Moments with the most beautiful faces in fashion - latest projects, diet secrets, fitness, beauty regimens -- Postcards: Love letters/travel blogs from the glamorous travels of jet-setters, designers, fashionistas, etc. -- Glam Cam/Photos: Photos from the week's ultimate VIP fete and fashion insiders who were there -- Today's Obsession: Products, services, fads that everyone's obsessing about right now Cingular's 3G customers will have access to runway and behind-the-scenes video footage during the week through the Cingular Video service. 3G is the latest technology in wireless, bringing customers dramatically faster speeds that support new services such as Cingular Video, and quicker access to the wireless Internet, e-mail and downloads. To access Cingular Video content, consumers need to purchase a 3G phone and sign up for the $19.99 MEdia Net Unlimited package. For more information on this package or other MEdia Bundles for additional cost savings when using other Cingular devices, check out http://www.cingular.com/media. Louis Verdad Goes Mobile Designer Louis Verdad, known for his chic, sophisticated approach to fashion, is teaming with Cingular Wireless to bring the elite world of fashion to the mobile phone. Highlights of the exclusive Louis Verdad mobile offering include: -- Autographed sketches as well as a few selections of prints from his current collection available as wallpaper graphics for the mobile phone -- Series of fashion tips provided to "opt-in" customers via text messaging "For a designer, there is nothing more satisfying than knowing people appreciate your work. It is so exciting to team with Cingular to introduce fashion to the cell phone," said designer Louis Verdad at Mercedes-Benz Fashion Week. Cingular and IMG Cingular's relationship with IMG Fashion gives Cingular customers access to a year-long series of fashion events, including exclusive mobile access to Lakme Fashion Week in Mumbai, India; Rosemont Australia Fashion Week in Sydney and Melbourne; and Mercedes-Benz Fashion Weeks in New York, Los Angeles and Miami. How To Access "The Daily Front Row" Cingular customers in all markets can access the "The Daily Front Row" from their wireless handsets in three simple steps: 1. Choose the MEdia Net option on your phone's main menu 2. Click on Entertainment 3. Click on Fashion Cingular's 3G customers can access "The Daily Front Row" from their wireless handsets with three simple steps as well: 1. Choose the Cingular Video option on your phone's main menu 2. Click on Entertainment 3. Click on Fashion Cingular Showcases Fashionably Chic Accessories Ask any fashion guru and he or she will tell you that nothing makes an outfit stand out more than the right accessories. This fashionable fact also rings true in the wireless world. In the spirit of Fashion Week, Cingular is showcasing a few of its new line of "designer-like" phone cases that are now available for $39.99. The cases come in a variety of designs from a conservative camel case with contrast stitching to a chocolate mock snake print to a "blinged out" crystal-studded black case. Speaking of bling, Cingular also recently launched its fun, do-it-yourself Bling Kits. Cingular Bling Kits can rejuvenate or bring a little excitement to an ordinary phone or make a stylish phone look even more glamorous. Customers can choose between kits that contain pink and white gems or blue and white gems to create their own unique designs. Or, for those that need a little help, the kits come with several design patterns that are easy to apply for an instant fashion look. And, in the case of a design faux pas, the gems are just as easy to remove as they are to adhere. Cingular Bling Kits are available now for $9.99 at select Cingular Wireless retail locations nationwide and online at http://www.cingular.com/. About The Daily Front Row, an IMG publication More than 100,000 fashion and media opinion leaders and top influencers read The Daily loyally through Olympus Fashion Week New York (February and September), Mercedes-Benz Fashion Week at Smashbox Studios Los Angeles (March and October) plus Sunglass Hut Swim Shows Miami presented by Lycra (July). About Cingular Wireless Cingular Wireless is the largest wireless carrier in the United States, serving 57.3 million customers. Cingular, a joint venture between AT&T Inc. (NYSE:T) and BellSouth Corporation (NYSE:BLS), has the largest digital voice and data network in the nation - the ALLOVER(TM) network - and the largest mobile-to-mobile community of any national wireless carrier. Cingular is a leader in third generation wireless technology. Its 3G network is the first widely available service in the world to use HSDPA (High Speed Downlink Packet Access) technology. Cingular is the only U.S. wireless carrier to offer Rollover(r), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/. Get Cingular Wireless press releases emailed to you automatically. Sign up at http://cingular.mediaroom.com/. http://www.prnewswire.com/mnr/cingular/25817DATASOURCE: Cingular Wireless CONTACT: Jennifer Bowcock, +1-404-236-6319, or , or Kelleigh Scott Beal, +1-404-236-6321, or , both of Cingular Wireless Web site: http://www.cingular.com/ http://cingular.mediaroom.com/

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