Coastal.com (Nasdaq:COA) (TSX:COA), the leading global manufacturer
and digital retailer of high-quality glasses and contact lenses,
has launched a new approach to its revolutionary home trial program
that makes it easier for consumers to try and buy eyewear online.
The "Try Before You Buy" program is similar to the traditional
eyewear trial program launched by Coastal.com five years ago.
However, now customers will receive their choice of glasses for a
thirty day trial period with their prescription lenses
included.
"Our original Home Try-On program included four frames to try
but, without prescription lenses, it was difficult to make a
decision and have a full, authentic experience," said Roger Hardy,
founder and CEO of Coastal.com. "Customers told us they disliked
the hassle of returning to the post office to mail the trial packs
back to us, then wait for the completed glasses to arrive. We
decided there must be a better way, and we think we've found
it!"
The decision to offer this trial program stems from
Coastal.com's commitment to providing high-quality, affordable and
fashionable eyewear to its customers around the globe. This trial
program is the first of its kind in the optical industry and allows
customers to try on several pairs of glasses in their prescription
completely free. Customers can order and try out their glasses with
no cost for thirty days and keep only the eyeglasses they love!
"We are always looking for ways to make buying eyewear easier
and more affordable," continued Hardy. "The only way customers can
truly get the feel for eyeglasses bought online is to include their
own custom prescription lenses in the trial. We invented the trial
pack and have now reinvented it, taking the experience to a whole
new level for our customers."
The launch of the "Try Before You Buy" program closely follows
Coastal.com's recent launch of the "Pay Your Way" plan, where
customers are able to pay for their purchase over several months.
Customers have the option to select three, six or twelve-month
payment options for prescription eyewear orders over $99 with no
interest, continuing the Company's tradition of making eyewear
affordable and easy.
About Coastal.com
Coastal.com is the leading manufacturer and online retailer of
eyewear products offered through a family of world class websites.
Established in 2000, the Coastal.com family of brands offers an
extensive, in stock selection of prescription eyewear, contact
lenses and sunglasses. Coastal.com's vision is to make the process
simple, either on-line or at one of our retail showrooms, so our
customers can see everything life has to offer. For more
information about Coastal.com (Nasdaq:COA), please visit
www.coastal.com.
Cautionary Note Regarding Forward-Looking Statements
All statements made in the News Release which are not current
statements or historical facts constitute "forward-looking
information" within the meaning of applicable Canadian securities
laws and "forward-looking statements" as defined in Section 27A of
the United States Securities Act of 1933, Section 21E of the United
States Securities Exchange Act of 1934, the Private Securities
Litigation Reform Act of 1995, or in releases made by the United
States Securities and Exchange Commission, all as may be amended
from time to time, and the words "may", "would", "could", "will",
"intend", "plan", "anticipate", "believe", "estimate", "expect",
"goal", "target", "should", "likely", "potential", "continue",
"project", "forecast", "prospects", and similar expressions
typically are used to identify forward-looking information and
statements. Examples of such forward-looking information and
statements within this News Release include information and
statements relating to: Coastal.com's perceptions of the contact
lens and eyeglasses industry or market and anticipated trends in
that market in any of the countries in which Coastal.com does
business; Coastal.com's anticipated ability to procure products and
supplies, or the terms under which it may procure its products and
supplies; Coastal.com's anticipated business operations, inventory
levels, ability to handle specific order and call volumes, ability
to fill and ship orders in a timely manner, ability to achieve
greater marketing efficiency or similar statements; Coastal.com's
ability to increase production; Coastal.com's capital expenditure
plans; the results of further investments in Coastal.com's retail
brands; Coastal.com's relationships with suppliers; Coastal.com's
anticipated results of operations, including but not limited to
anticipated sales, revenues, earnings, tax benefits or similar
matters; the effects of seasonality; sufficiency of cash flows;
Coastal.com's perceptions regarding volatility in and impact of
foreign currency exchange rates; the effect of the current economic
climate on Coastal.com's business and consumer behavior; and
Coastal.com's ability to address challenges and opportunities
resulting from current economic conditions.
Forward-looking information and statements are based on the
then-current expectations, beliefs, assumptions, estimates and
forecasts about Coastal.com's business and the industry and markets
in which it operates. Forward-looking information and statements
are not guarantees of future performance and involve risks,
uncertainties and assumptions which are difficult to predict.
Assumptions underlying Coastal.com's expectations regarding
forward-looking information and statements contained within this
News Release include, among others: that Coastal.com will maintain
its position in the markets it operates in and expand into other
markets in a favourable manner; that Coastal.com will have
sufficient capital to continue making investments in advertising,
inventory, property, equipment and leasehold improvements as well
as personnel to support its business and new product lines,
including its eyeglasses business; that Coastal.com will be able to
generate and maintain sufficient cash flows to support its
operations; that Coastal.com will be successful in complying with
industry regulatory requirements in British Columbia and other
jurisdictions in which it operates; that Coastal will be able to
establish and/or maintain necessary relationships with suppliers;
and that Coastal.com will retain key personnel. The foregoing list
of assumptions is not exhaustive.
You are cautioned that forward-looking information and
statements are subject to a number of known and unknown risks,
uncertainties and other factors, many of which are beyond
Coastal.com's control, that could cause Coastal.com's actual future
results or performance to be materially different from those that
are disclosed in or implied by the forward-looking information.
These factors include, but are not limited to changes in the
market; potential downturns in economic conditions; consumer credit
risk; Coastal.com's ability to implement its business strategies;
competition from traditional and online retailers; limited
suppliers; limited availability of inventory; disruption in
Coastal's distribution facilities; mergers and acquisitions;
foreign currency exchange rate fluctuations; regulatory
requirements; demand for contact lenses, eyeglasses and related
vision care products; the risk that Coastal.com will not be
successful in defending against litigation; dependence on the
Internet; and the other risks detailed in Coastal.com's filings
with the Canadian securities regulatory authorities.
You should not place undue reliance on forward-looking
information and statements which are qualified in their entirety by
this cautionary note.
Forward-looking information and statements in this news release
are made as of the date hereof and Coastal.com expressly disclaims
any intent or obligation to update such forward-looking information
or statements, unless Coastal.com specifically states otherwise or
as required by applicable law.
For a complete discussion of the assumptions, risks and
uncertainties related to Coastal.com's business, you are encouraged
to review Coastal.com's filings with the Canadian securities
regulatory authorities filed on SEDAR at http://www.sedar.com.
CONTACT: Terry Vanderkruyk
Chief Corporate Development Officer
Coastal.com
(604) 676-4498
terryv@coastal.com
or
Liolios Group, Inc.
Scott Liolios or Cody Slach
(949) 574-3860
COA@liolios.com
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