Innovid's identity framework, Innovid Key,
enables advertisers to track conversions on second screens from CTV
campaigns without violating consumer privacy
NEW
YORK, July 26, 2023 /PRNewswire/ -- Innovid
(NYSE: CTV), an independent advertising platform for the delivery,
personalization, and measurement of converged TV across linear,
CTV, and digital, today announced the launch of a cookieless
cross-device solution that effectively matches multiple devices to
user interactions with the goal of increasing conversion rate
accuracy.
Powered by Innovid's identity framework, Innovid Key, the
technology enables marketers to maintain a transparent and cohesive
understanding of the actions their current or potential customers
are taking across all devices.
Innovid Key was built on the principle of interoperability
across signals rather than exclusivity. This allows Innovid to
connect across privacy-compliant partners and sources to accurately
map consumer behavior, without resorting to unethical methods like
browser fingerprinting.
"Traditional methods of tracking audience behavior leave actions
isolated to the devices they originated in, providing an incomplete
picture of the customer journey and the risk of losing valuable
conversion traffic with only a partial view of campaign
effectiveness," said Dale Older,
Chief Product Officer at Innovid. "This is especially prevalent
with CTV, where most viewers are directed to second-screen
experiences to convert. With Innovid's cross-device conversion
reporting, advertisers can accurately gauge the impact and
effectiveness of their CTV campaigns, attributing views directly to
site activity and justifying the growing investment of ad dollars.
Now, marketers can match events that a household did across
different devices in a cookieless, privacy-compliant manner,
resulting in a more accurate conversion rate."
Despite pending cookie deprecation, Innovid's cross-device
conversion reporting equips advertisers with the tools necessary to
make informed decisions based on which campaigns, channels, and
creatives drive success. Armed with these insights, advertisers can
optimize marketing efforts, strategically allocate resources, and
ultimately achieve better business outcomes.
To learn more about Innovid, visit: https://www.innovid.com.
About Innovid
Innovid (NYSE: CTV) powers advertising delivery,
personalization, and measurement across linear, connected TV (CTV)
and digital for the world's largest brands. Through a global
infrastructure that enables cross-platform ad serving, data-driven
creative, and measurement, Innovid offers its clients always-on
intelligence to optimize advertising investment across channels,
platforms, screens, and devices. Innovid is an independent platform
that leads the market in converged TV innovation, through
proprietary technology and exclusive partnerships designed to
reimagine TV advertising. Headquartered in New York City, Innovid serves a global client
base through offices across the Americas, Europe, and Asia
Pacific. To learn more, visit https://www.innovid.com/ or
follow us on LinkedIn or Twitter.
Media Contact
Caroline
Yodice
cyodice@daddibrand.com
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SOURCE INNOVID