CHESTER, England, February 3, 2012 /PRNewswire/ --
- With Photo
MBNA and Premiership Rugby's ground-breaking Tackling Numbers
programme has been named the Best Corporate Social Responsibility
(CSR) Programme at a national awards ceremony.
The winner was announced last night at the Card & Payment
Awards held at the Grosvenor House Hotel in London, and acclaimed by former England captain Steve
Borthwick.
Tackling Numbers is an interactive numeracy programme for young
children, developed and delivered by Premiership Rugby in
partnership with MBNA. The five-week programme aims to teach 8- and
9-year-olds the importance of number skills in everyday life.
The rugby-themed programme is delivered in schools by
representatives from all 12 Aviva Premiership Rugby clubs, through
both classroom sessions and practical number-based rugby games.
This innovative and engaging programme makes learning about
numbers fun, exciting and rewarding. It also inspires children to
both improve their numeracy skills and their physical health.
Current Saracens captain Borthwick said: "I was privileged to
help launch the Tackling Numbers programme in 2010 and I am
delighted to see that it has now received national recognition. I
am delighted for everyone who has been involved in the programme.
They should all be very proud."
In the 2010-11 academic year, the programme reached 8,400
children in 280 schools within 14 regions across England. The schools also received a lasting
legacy of equipment including a Teacher Resource pack containing
all of the programme content, access to an online information
resource, and tag rugby equipment so that the school can continue
to play.
Ian O'Doherty, Europe Card
executive for Bank of America, which operates the MBNA brand in the
UK, said: "We are very proud of the success of the Tackling
Numbers programme and with the positive feedback it has received.
The power of sport, combined with creative social and community
programmes, can deliver fantastic results and give children
memorable experiences to last them a lifetime.
"We believe it is important to equip young people with the
knowledge and tools to help them manage their money in the future.
Engaging them in mathematics in a practical and enjoyable way, with
some of the stars of English rugby, allows us to provide a
foundation for good financial literacy in adulthood."
Wayne Morris, head of Community
at Premiership Rugby, said: "We're delighted that Tackling Numbers
has won this prestigious award.
"Rugby has long been seen as a
social game that unites and brings people from all over the world
together. In more recent years, rugby's ability to engage with
children is being used to transcend into the classroom.
"The MBNA Tackling Numbers Programme utilises the power of rugby
to promote the understanding and learning of numeracy in a fun and
enjoyable way. The classroom sessions are supported by practical PE
sessions that unite an active mind with an active body."
Picture Caption
Former England rugby captain
Steve Borthwick and Bank of
America's Ian O'Doherty (both top
left) join children for a Tackling Numbers session.
About MBNA Europe Bank
MBNA Europe is a wholly owned subsidiary of Bank of America
Corporation (NYSE: BAC). For more information, visit the company's
website at http://www.mbna.co.uk or Bank of America's website
at http://www.bankofamerica.com.
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