Tony Hawk's Boom Boom HuckJam Tour Landing at Six Flags Parks This Summer
11 Avril 2006 - 4:30PM
PR Newswire (US)
NEW YORK, April 11 /PRNewswire-FirstCall/ -- Six Flags (NYSE:PKS)
announced today it has signed an agreement with skateboard legend
Tony Hawk to bring his national "Boom Boom HuckJam" tour --
launched in 2002 and now the most successful action sports show
incorporating skateboarding, BMX and freestyle motocross -- to Six
Flags parks this summer. The tour kicks off a two-year
collaboration between Tony Hawk's HuckJam tour and Six Flags. Tony
Hawk was a professional skater at 14 and the #1 ranked vert skater
in the world for 12 straight years. According to Marketing
Evaluations Inc., which produces the Q Scores survey, a measure of
public figures' familiarity and appeal, Hawk is one of the top ten
most recognizable athletes in the world among 12-to-24-year-olds.
He has won 16 X Games medals, both for best tricks and best overall
skating, and is a four-time Kid's Choice and three-time Fox Teen
Choice award winner. Hawk has also created one of the best-selling
award-winning video game franchises of all time with over $1
billion in sales; has his own clothing line; and in 2006 will
release an animated movie. He will star in two shows daily at
selected Six Flags parks throughout the summer. In addition, Tony
Hawk's popular HuckJam branded merchandise will be available for
sale during his park visits. "Tony Hawk is an
internationally-recognized athlete and skateboard icon, and while
our mission at Six Flags is to make our brand more attractive to
families, our alliance with Tony Hawk's tour underscores our
sustained commitment to our teen audience," said Mike Antinoro, Six
Flags Executive Vice President of Entertainment and Marketing.
"We've made a pledge to diversify our entertainment so the Six
Flags experience is about more than just rides, and bringing Tony
Hawk to Six Flags is a perfect illustration of that. He is
unquestionably a major draw, and we believe that his appearance in
our parks will serve to increase attendance as well as boost retail
sales." "Tony's Boom Boom HuckJam tour is a great fit for the Six
Flags audience, and working together we'll bring an incredible new
entertainment experience to Six Flags guests while raising
awareness for the Boom Boom HuckJam brand, our successful tour and
the best athletes in skate, BMX and moto-x," said Pat Hawk, COO of
Tony Hawk, Inc. Six Flags, Inc. is the world's largest regional
theme park company. Founded in 1961, Six Flags is celebrating its
45th Anniversary in 2006. Six Flags, Inc. is a publicly-traded
corporation headquartered in New York City. BBHJ, GP is a
partnership founded in 2001 by Tony Hawk, Jim Guerinot and Pat
Hawk. Guided by Tony Hawk's creation and vision, they have produced
the world's only action sports and music choreographed live-action
touring event featuring the best skateboard, BMX and Moto-X
athletes in the world and continue to expand the brand Boom Boom
HuckJam. DATASOURCE: Six Flags, Inc. CONTACT: Wendy Goldberg of Six
Flags, Inc., +1-212-652-9393; or Sarah Hall Productions,
+1-212-529-1598, for Boom Boom HuckJam Web site:
http://www.sixflags.com/
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