"Tomorrow the Revolution Happens" by SGK's Steve McGinnes to Be Presented at FBIF2014 in Shanghai, China
01 Mai 2014 - 2:00PM
Marketwired
"Tomorrow the Revolution Happens" by SGK's Steve McGinnes to Be
Presented at FBIF2014 in Shanghai, China
SINGAPORE--(Marketwired - May 1, 2014) - SGK (NYSE: SGK), a
leading global brand development, activation and deployment company
that drives brand performance, announced today that its Asia
Pacific branding leader, Steve McGinnes, managing director, brand
development group, APAC, will present "Tomorrow the Revolution
Happens" at the Food & Beverage Innovation Forum 2014
(FBIF2014) on Friday, May 16 at 14:30 in Shanghai, China.
FBIF2014 addresses the status quo and future trends of the food
and beverage (F and B) industry, including food safety management,
as well as technology, business model and product innovation. The
Forum brings together industry leaders to explore new business
strategies and new product development and acts as a platform to
connect marketing strategy with research and development, keys to
the success of any brand.
McGinnes will address this elite group of industry leaders and
key decision makers from the world's leading F and B brand owners
on how the rapid adoption of 3D printing technology -- the ability
to instantly produce personalized products to our own tastes and
specifications, instantly at home, work or on the go -- will
revolutionize the way we shop, eat, drink and live our lives.
Additionally, he will outline the challenges and opportunities
this seismic shift presents to brands -- and offer ideas to get
ahead of the change and to ride the 3D wave.
"I am honored to take part in FBIF2014 and look forward to
sharing actionable branding solutions to help drive brand
performance. Brands that evolve will survive and thrive in this new
world of 3D printing technology," commented McGinnes. "Brand
performance is an approach to brands and branding that recognizes
the relationship between brands and business. Brands that perform
inspire trial, loyalty, advocacy and repeat purchase. Brands
perform because they're desirable."
An experienced strategist, innovator and brand thinker, McGinnes
is a regular contributor on branding, design and innovation topics
on BBC World. His insights have been presented to The
United Nations, The Global Union and Primetime, in addition to
consulting numerous global MNCs and FTSE 500 companies. As regional
head of the brand development group for SGK, he leads Brandimage
and Anthem in Asia.
The brand development group of SGK drives brand performance by
creating brand desirability through two brands, Brandimage and
Anthem. Brandimage, a global consultancy of brand equity architects
and designers with offices in Hong Kong, Shanghai and Singapore,
and Anthem, a global creative agency with offices in Shanghai,
Singapore, Sydney and Tokyo, actively connect brands with people by
amplifying desirability.
SGK has been conducting business in Asia Pacific since 1999.
Today, the Company offers expanded services that help create
brands, sell brands, produce brands and protect brand equities. SGK
counts the region's leading multinationals as clients.
FBIF2014, to learn more please click the following
Web site address: http://foodforum.cn
SGK is a leading global brand development,
activation and deployment company that drives brand performance. By
creating brands, helping sell brands, producing brand assets and
protecting brand equities, we help our clients achieve higher brand
performance. SGK's global footprint spans more than 20 countries.
SGK was formerly marketed as Schawk, Inc. For more information
visit: http://www.sgkinc.com
Follow SGK on Facebook:
https://www.facebook.com/SGKInc, LinkedIn:
http://www.linkedin.com/company/sgk, and @SGKInc Twitter:
https://twitter.com/SGKInc
AT SGK ASIA PACIFIC: Kathryn Sloane 65 6253 2181 Email Contact
AT SGK ASIA PACIFIC: Steve McGinnes 65 6253 2181 Email Contact
Schawk (NYSE:SGK)
Graphique Historique de l'Action
De Mai 2024 à Juin 2024
Schawk (NYSE:SGK)
Graphique Historique de l'Action
De Juin 2023 à Juin 2024