TransUnion and MRI-Simmons Collaborate to Enable Addressability throughout the Advertising Ecosystem
02 Avril 2024 - 2:00PM
TransUnion (NYSE: TRU) today announced a partnership with
MRI-Simmons, a leading provider of insights on the American
consumer. As two leading data and technology companies, this
collaboration will benefit clients with improved actionability
across the addressable marketing ecosystem.
MRI-Simmons data can now be layered on to the TransUnion
identity spine, enhancing MRI-Simmons' 60,000 consumer variables
for data enrichment and activation. Additionally, MRI-Simmons’
audiences are now available in TransUnion’s TruAudience® Data
Marketplace, enabling advertisers and publishers to reach precisely
defined audiences in 80 million streaming households.
Powered by a probabilistic and address-based sampling
methodology, MRI-Simmons’ single-source consumer dataset provides a
nationally representative and culturally diverse view of Americans
that is an essential asset for brands and their agencies.
"Our partnership with TransUnion simplifies how clients and
partners can drive successful outcomes using consumer data," said
Josh Pisano, SVP of Business Development and Product Strategy at
MRI-Simmons. "By leveraging TransUnion’s graph, we can increase
data interoperability without sacrificing the quality of our
consumer signals."
“We work closely with both TransUnion and MRI-Simmons, so we are
excited to see two powerful consumer insights providers come
together to promote addressability at scale,” added Brian Lin, SVP,
Product Management Ad Sales at TelevisaUnivision. “This partnership
will help fuel simpler data activation for publishers and our
advertisers—which is exactly what we need in today’s complex
advertising ecosystem.”
TruAudience marketing solutions combine the expansive consumer
data, advanced identity resolution, audience building, and
targeting capabilities
of TransUnion and Neustar into a comprehensive
and interoperable suite of marketing solutions. Additionally,
the product suite offers closed-loop marketing measurement and
attribution, and credit-informed marketing solutions.
TruAudience powers these solutions for leading brands, agencies,
publishers, data owners, and technology providers.
“With the concurrent forces of media fragmentation, data
deprecation, and privacy changes coming to a head, our customers
are seeking sustainable solutions for the future of audience-based
marketing,” said Julie Clark, SVP of Media & Entertainment at
TransUnion. “Our partnership with MRI-Simmons will power simpler,
more interoperable, more readily available data insights and
audiences that the ecosystem needs today.”
About TransUnion (NYSE: TRU) TransUnion is a
global information and insights company with over 13,000 associates
operating in more than 30 countries. We make trust possible by
ensuring each person is reliably represented in the marketplace. We
do this with a Tru™ picture of each person: an actionable view of
consumers, stewarded with care. Through our acquisitions and
technology investments we have developed innovative solutions that
extend beyond our strong foundation in core credit into areas such
as marketing, fraud, risk and advanced analytics. As a result,
consumers and businesses can transact with confidence and achieve
great things. We call this Information for Good® — and it leads to
economic opportunity, great experiences and personal empowerment
for millions of people around the
world. http://www.transunion.com/business
About MRI-SimmonsWith transparency and
methodological rigor at its foundation, MRI-Simmons makes consumer
data smarter and empowers action from insights. A leader in
consumer insights for over 60 years, MRI-Simmons possesses one of
the few single-source, privacy-compliant data sets that is widely
used for consumer profiling, media planning, data enrichment, and
activation. Powered by address-based probabilistic sampling,
MRI-Simmons measures real people, chosen at random to represent the
US population in all its variations. The result is a nationally
representative and culturally diverse data set that provides the
most accurate view of the American consumer.
Catalyst, the company’s consumer insights and activation engine,
informs marketing strategy and streamlines the use of data to drive
business results. Built on MRI-Simmons’ nationally representative
consumer truth set, Catalyst provides marketers with a series of
modules, from consumer profiling through digital and addressable
activation, designed to enable a self-service experience with
complete transparency.
Launched as a joint venture in 2019, MRI-Simmons is co-owned by
GfK and SymphonyAI Group, with GfK as the majority partner. In
2023, GfK combined with NIQ, bringing together two industry leaders
with unparalleled global reach. To learn more, visit
https://mrisimmons.com, or follow @MRI-Simmons on Twitter.
Contact |
Dave BlumbergTransUnion |
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E-mail |
david.blumberg@transunion.com |
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Telephone |
312-972-6646 |
TransUnion (NYSE:TRU)
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