First Orion, TNS and TransUnion Partnership Helps Standardize Enterprise Vetting and End-to-End Call Authentication Across Branded Calling Ecosystem
22 Mai 2024 - 3:00PM
First Orion, Transaction Network Services (TNS) and TransUnion
(NYSE: TRU) announced their partnership—in effect since 2022— will
deliver an estimated five billion branded business calls by the end
of 2024. Through direct network integration with leading U.S.
wireless carriers, the partnership offers enterprises a proven
cross-carrier solution for business vetting, number verification,
end-to-end call authentication and call branding with rich call
content.
The solution helps enterprises improve customer engagement,
while protecting consumers from robocalls, call spoofing and fraud.
In addition, this partnership has helped enable milestones that
continue to set a strong foundation for future branded call
enhancements, including:
- Branded calling adoption by over
4,000 U.S. businesses, including 10% of Fortune 500 companies
- Over 1.5 billion calls branded in
2024 to date
- Business number registration
includes more than 180,000 businesses and 17 million phone
numbers
- Implementation of standards and best
practices that ensure participants in the branded calling ecosystem
deliver scalable solutions
- Adoption of solutions to prevent
spoofed calls from reaching consumers
- Out-of-band call authentication
across the three major mobile networks, enhancing call security
with call authentication and rich call content
"Missed connections have a negative impact on businesses and
consumers, and consumers are demanding more protection against
fraud," said Joe Stinziano, president and CEO at First Orion.
"Through this partnership, we’ve been able to offer businesses the
expertise and solutions they need to help protect consumers and
restore trust and transparency in the phone call.”
“Businesses need to protect their customers and don’t want their
brand reputation damaged by spoofed calls,” said Dennis Randolph,
president of TNS Communications Market and chief financial officer
for TNS. “Not only does branded calling and spoof protection help
modernize the voice channel, customers are also more likely to
trust the call which has a direct impact on conversion rates and
ROI. By leveraging Out-of-Band capability APIs, only verified calls
receive the full enterprise branded call treatment.”
“To really have a significant reduction in robocalls, call
spoofing and fraud, we had to provide end-to-end call
authentication,” said James Garvert, senior vice president of
TruContact Communications Solutions at TransUnion. “Our network
forensics indicated that only about 35% of business calls to
consumers were being authenticated end-to-end with STIR/SHAKEN.
Now, through this partnership, along with rich content and spoof
protection solutions, we can help stop spoofed calls before they
reach the customer.”
The Federal Trade Commission (FTC) recently reported that phone
channel fraud cost consumers an average of $1,480 per instance in
2023. Consumers are demanding solutions that address this growing
problem, and enterprises are responding. The adoption of branded
calling in the U.S. grew more than seven-fold between
2021-2023.
About First OrionSince 2008, First Orion has
transformed the phone call experience for businesses, carriers and
consumers through its industry-leading communication branding and
protection solutions. As the market leader in branded calling,
First Orion is a trusted partner to Fortune 500 companies and the
largest U.S. mobile carriers. The global telecommunications
solutions provider helps businesses generate more revenue, increase
efficiency, and improve the customer experience by empowering them
to brand their phone calls with their name, logo and reason for
calling. First Orion also provides the industry’s most secure
calling experience and best-in-class analytics for call program
optimization. For more information, visit firstorion.com.
About Transaction Network Services (TNS)TNS, a
market leader in call identification and robocall mitigation,
provides an end-to-end ecosystem for protecting and restoring trust
in voice calling. TNS addresses the full needs of wireless and
wireline operators globally with TNS Call Guardian®, the
industry-leading call analytics solution that protects subscribers
from high risk and nuisance robocalls. In addition, its Enterprise
product suite, including TNS Enterprise Authentication and Spoof
Protection and TNS Enterprise Branded Calling, is taking the next
step in enriching consumer engagement, making the voice channel an
integral part of an omnichannel customer experience program. TNS
analyzes over 1.5 billion call events across more than 500
operators every single day, enabling enterprises to protect their
brand and consumers, and carriers to identify more unwanted
robocalls. For additional information visit:
https://tnsi.com/resource-center/communications/.
About TransUnion (NYSE: TRU)TransUnion is a
global information and insights company with over 13,000 associates
operating in more than 30 countries. We make trust possible by
ensuring each person is reliably represented in the marketplace. We
do this with a Tru™ picture of each person: an actionable view of
consumers, stewarded with care. Through our acquisitions and
technology investments we have developed innovative solutions that
extend beyond our strong foundation in core credit into areas such
as marketing, fraud, risk and advanced analytics. As a result,
consumers and businesses can transact with confidence and achieve
great things. We call this Information for Good® — and it
leads to economic opportunity, great experiences and personal
empowerment for millions of people around the
world. http://www.transunion.com/businessLearn more about
TransUnion Branded Call Display (BCD).
Media/PR Contacts:
First Orion Media Relationsmedia@firstorion.com
TNS Media RelationsBrian
Lustig202-836-9112tns@bluetext.com
TransUnion Media RelationsDave
Blumbergdavid.blumberg@transunion.com 312-972-6646
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/7169c2eb-f8f5-4941-a503-706599f33ffb
TransUnion (NYSE:TRU)
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