The premium release features the iconic
Grid Shadow 2 silhouette in a new grow light, with 'au naturale'
earth shades
ROCKFORD, Mich. ,
Feb. 23,
2024 /PRNewswire/ -- Saucony, leading global
performance running lifestyle brand, today announced its first
collaboration of the year with longtime partner and renowned
curator of fashion and streetwear Bodega. The limited-edition
Bodega x Saucony Grid Shadow 2 'Jaunt Woven' will be available
online at Bodega today Friday, Feb.
23 and Saucony.com beginning March
1.
The Bodega x Saucony Grid Shadow 2 'Jaunt Woven' combines stone
washed 18oz canvas, hemp and cotton with rope laces to lock down
the design ethos inspired by aimless adventure. The color scheme is
reminiscent of earth tones and organic textures, with hints of Acid
Lime and Red Alert – made for the
new-age hippie.
"We took a signature Saucony design that has only previously
been sold in athletic shoe materilizations and focused on a
connection to the earth using all natural materials," said Saucony
Senior Brand Marketing Manager Jason Faustino. "The design
journey was aimed at mellowing out and breaking away from the
stress and pressure of footwear design set by a long lineage of
collaborations with Bodega, resulting in a premium release for free
spirits."
Primarily made from woven hemp and featuring natural hues, the
sneaker owes its definition to the contrasting weaves. The subtle
distinctions in grain are the perfect focal point – from the loose
gauge weave used on the toe and mid-foot to the cellular overlays
and plain-woven tongue.
"We're excited to kick off our first footwear collaboration of
2024 with our friends at Saucony," said Matt Zaremba, Director of Marketing at Bodega.
"Given the storied history and creativity between the brands, it's
fitting to return to the essence of our partnership, building our
Grid Shadow 2 'Jaunt Woven' from the Earth up. The laid-back
aesthetic and focus on materials solidifies the 'Jaunt Woven' as
the next chapter in our collaborative story that we think will
become a favorite in any sneaker lover's collection."
Saucony and Bodega took inspiration from nature and stripped
away the unnecessary. The sneaker boasts environmentally friendly
design elements, including a molded EVA midsole cushioning with a
speckled heel that looks like waves pulling you toward a recycled
gum rubber outsole. The recycled mesh tongue, collar liner, and
brushed nylex footbed cover contribute to both style and
sustainability.
The release marks another milestone in the long lineage of
successful collaborations between Saucony and Bodega. Bodega has
been curating the finest selection of footwear, apparel and
accessories for men and women since 2006 – through both brick and
mortar and e-commerce retail.
To shop the collection, visit bdgastore.com beginning
Friday, Feb. 23 and saucony.com
beginning March 1.
About Saucony: Saucony, the 'Original Running
Brand' and a division of Wolverine World Wide, Inc. (NYSE: WWW), is
a leading global performance running brand that fuses innovation,
style and culture. Widely recognized for award-winning technologies
including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony
creates innovative technical and lifestyle footwear and apparel
across Road, Trail and Originals. Founded in 1898, Saucony exists
to inspire and enable people to live a better life through running
culture, self-expression and their impact on the world. For more
information, visit www.saucony.com.
About Bodega: Founded in 2006, Bodega has been
a refuge and tool for a clandestine group of artists through the
ideation and execution of creative endeavors examining the
intersection of fashion, counterculture, community, and the arts.
For more information, visit www.bdgastore.com.
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SOURCE Saucony