TRINITY, N.C., Nov. 12, 2012 /PRNewswire/ -- Sealy, Inc.
(NYSE: ZZ), the largest bedding manufacturer in the world, has
announced a Black Friday promotion in order to draw customers to
retail stores on one of America's busiest shopping days.
According to the National Retail Federation, a record 226
million shoppers visited stores and websites over the Black Friday
weekend in 2011, spending an estimated $52.4
billion. This year, the organization predicts national
holiday retail sales in November and December will increase 4.1
percent. To capitalize on this excitement, and continue the
momentum on its successful Optimum™ line, Sealy will offer
consumers a free box spring with the purchase of a new
Optimum™TM mattress from November 12–26.
"Black Friday symbolizes the start of the holiday shopping
season," said Jodi Allen, chief
marketing officer, Sealy. "With our strategically-timed
promotion, we hope to build on the excitement surrounding the
holidays to encourage consumers to visit one of our retail partners
and try out one of our newest, most innovative mattresses."
The Black Friday promotion is a continuation of the company's
2012 advertising and promotional program, which consists of its
largest advertising spend in five years, including an unprecedented
national TV campaign, digital buy and in-store programs.
For additional information on the Sealy products and promotions,
please contact Jenny Sherman at
jenny.sherman@mslgroup.com or 312-861-5257.
About Sealy
Sealy owns one of the largest bedding
brands in the world, with sales of $1.2
billion in fiscal 2011. The Company manufactures and markets
a broad range of mattresses and foundations under the Sealy(R),
Sealy Posturepedic(R), Sealy Posturepedic Optimum (TM), Stearns
& Foster(R), and Bassett(R) brands. Sealy operates 25 plants in
North America, and has the largest
market share and highest consumer awareness of any bedding brand on
the continent. In the United
States, Sealy sells its products to approximately 3,000
customers with more than 7,000 retail outlets. Sealy is also a
leading supplier to the hospitality industry. For more information,
please visit www.sealy.com.
Media Contact: Jenny Sherman
Jenny.Sherman@mslgroup.com
312-861-5257
SOURCE Sealy, Inc.