New digital content sharing capabilities
augment customer insight, improve customer service and advance
prospecting for wealth managers and bankers
TORONTO, June 6, 2017 /PRNewswire/ - NexJ Systems Inc.
(TSX: NXJ), a provider of enterprise customer management
solutions to the financial services industry, announced today the
addition of a suite of digital engagement capabilities, NexJ
Insights, NexJ Publish, and NexJ Prospect, to NexJ CRM. NexJ's
customers can use one or all of the capabilities to better
understand their clients' needs and share trusted, meaningful
content with clients and prospects. They can then leverage NexJ's
world-class CRM to act on the insights to drive sales and improve
the customer experience.
"Wealth management firms' CIOs who can drive the systematic and
coordinated usage of social media will better understand their
clients' needs and deepen their firms' relationships with those
clients." (Wealth Managers Must Use Social Media More
Effectively or Lose Clients, Chuck
Thomas, Gartner, Inc., November 14,
2016.) Click here to register for a free webinar hosted by
NexJ on Digital Engagement in Financial Services.
With NexJ's digital engagement capabilities, firms and
client-facing employees such as advisors, agents, and relationship
managers will, in just minutes per week, be able to:
- Engage meaningfully with clients at the right time in the
customer journey
- Deliver a superior, value-added customer experience between
financial interactions
- Build and maintain a stronger, more influential online
brand
- Collect data to calculate ROI on social marketing campaigns and
refine future campaigns with content from the most effective topics
and publications
Firms can also generate more revenue by leveraging NexJ's
abilities to:
- Identify new opportunities for revenue through rule-driven
alerts of news about companies and individuals of interest, such as
"money in motion" events
- Track anonymous clicks on content shared in social channels by
the firm and its users and present targeted offers to readers,
tailored to their unique interests, at the right time
NexJ Insights, Publish, and Prospect leverage a sophisticated
Artificial Intelligence engine to match each user or customer's
unique interests and demographics with publicly-available content,
from more than 10,000 publishers, as well as internal and purchased
content, and ensure it complies with financial and fiduciary
regulations. Approved content is then delivered to the channel of
choice, including blog, website, email newsletter, or social
channel, or exposed to users via the CRM solution as an insight,
lead, or opportunity. Firms can capture data such as click-through
rates for clients, leads, and anonymous prospects to calculate the
ROI of social media campaigns; refine campaigns to share only the
most effective topics and publications; and deliver targeted offers
to convert anonymous prospects into qualified leads.
"This is an exciting enhancement to the NexJ solution as it
enables firms to overcome the challenges associated with creating
effective social media campaigns," says Adam Edmonds, Vice President, Products of NexJ
Systems. "Previously, firms struggled with incenting advisors to
invest time which could be spent on revenue generating activities.
They were unable to ensure that shared content was compliant with
company policies and regulatory requirements, and to accurately
calculate the ROI of campaigns. NexJ eliminates these obstacles by
using AI to do the majority of the work, so that users can share
personalized, compliant content with a minimal investment of time
and leverage meaningful client insights for better service and
sales." Click here to register for a free webinar hosted by Mr.
Edmonds on Digital Engagement in Financial Services.
For more information about NexJ Insights, Publish, and Prospect,
please visit
www.nexj.com/products-solutions/topics/social-engagement.
About NexJ Systems Inc.
NexJ Systems provides enterprise customer management solutions
to the financial services industry. Our solutions include
industry-specific customer relationship management (CRM) to enable
collaboration across countries, regions and teams; customer process
management (CPM) for client onboarding with KYC and AML for
regulatory compliance; and customer data management (CDM) to
support digital transformation and customer analytics across the
enterprise. Our solutions integrate information from multiple
systems into a unified view to help firms better understand and
share information about their customers to increase loyalty, drive
cross-sell and improve the customer experience.
Based in Toronto, NexJ has
clients throughout North America,
Asia Pacific and in Europe. For more information about NexJ
visit www.nexj.com, e-mail info@nexj.com, or call
416-222-5611. Join us on LinkedIn, follow us on Twitter, subscribe
to our YouTube channel, like us on Facebook or hang out with us on
Google+.
NexJ Forward-looking Statement
Certain statements in
this press release may contain words considered forward-looking
statements or information under applicable securities laws. These
statements are based on NexJ's current expectations, estimates,
forecasts and projections about the operating environment,
economies and markets in which the company operates. These
statements are subject to important assumptions, risks and
uncertainties that are difficult to predict, and the actual outcome
may be materially different. NexJ's assumptions, although
considered reasonable by the company at the date of this press
release, may prove to be inaccurate and consequently its actual
results could differ materially from the expectations set out
herein. For additional information with respect to risks and other
factors which could occur, see NexJ's securities filings with the
OSC and other securities regulators. NexJ securities filings are
available on www.sedar.com. Unless otherwise required by
applicable securities laws, NexJ disclaims any intention or
obligations to update or revise any forward-looking statements,
whether as a result of new information, future events or
otherwise.
SOURCE NexJ Systems Inc.