Molson Coors Canada, in
partnership with the BC Liquor Stores and TAXIGUY, wants to help
consumers plan a safe ride home after Halloween celebrations
VANCOUVER, Oct. 29, 2015 /CNW Telbec/ - For the eighth year,
Molson Coors Canada is reminding
consumers to make responsible choices on Halloween through a one-day blitz at BC Liquor
Stores in the Lower Mainland. The event is also supported by a
month-long in-store campaign to drive awareness about responsible
drinking, and fight against drunk driving.
On Saturday, October 31st, from
4:00 p.m. to 7:00 p.m., teams of
Molson Coors Canada employees will
be at eight participating BC Liquor Stores handing out $5 TAXIGUY Dollars to customers (while supplies
last). A total of $10,000 in vouchers
will be given away in an effort to help people get home safely. In
2014, the redemption rate was 69%, up 3% from prior years.
"With TAXIGUY and BC Liquor Stores, we're focused on shoppers
having a wonderful Halloween and,
most importantly, getting home safely," said Lynda Perovich – Sr. Retail Manager,
Molson Coors Canada.
"With so many children out trick-or-treating, safe, sober rides
home are of utmost importance and BC Liquor Stores are proud to
help," said Lavaughn Larson,
Marketing and Social Responsibility Manager.
The taxi dollars are part of a Molson
Coors Canada's partnership with TAXIGUY, offering
industry-leading safe transportation tools and programs that have
helped over 3 million Canadians get home safely. Together, they
launched a free taxi app in 2010 for Android, BlackBerry and iPhone
that connect drinkers to a taxi company anywhere in the country
with a single touch. The free app is available for download at
www.taxiguydialer.com.
This Halloween, the teams will be
giving out taxi dollars and getting into the spirit by dressing up
as superheroes. Be sure to keep an eye out for your favourite caped
crusaders when visiting one of these participating BC Liquor Store
locations on October 31st:
Langley Signature Store – 6435 201 Street, Langley
Richmond Ironwood – 3170-11666 Steveston Hwy, Ironwood Mall,
Richmond
39th and Cambie – 5555 Cambie St., Vancouver
Westwood Centre – 2748 Lougheed Hwy, Port
Coquitlam
Fleetwood – 8904 – 152nd St., Evergreen Mall,
Surrey
Alberni and Bute – 768 Bute Street, Vancouver
Richmond Brighouse – 100 - 8100 Ackroyd Rd, Richmond
Broadway and Maple – 2088 West Broadway, Vancouver
To learn more about Molson Coors'
corporate responsibility efforts, visit
www.molsoncoors.com/en/Responsibility.aspx.
About Molson Coors
Canada
Molson Coors
Canada is the Canadian division of Molson Coors Brewing
Company, a global brewer with operations in Canada, the U.S., U.K and Asia. The company proudly offers some of the
most popular brands in Canada with
an award-winning brand portfolio which includes Molson Canadian,
Coors Light, Molson Export, Molson
Dry and Rickard's. Molson also partners with other leading
brewers to offer such global brands as Heineken, Corona, Miller
Genuine Draft, and Foster's Lager. Molson
Coors Canada employs 3,000 Canadians, operates seven
breweries, including boutique breweries Creemore and Granville
Island, and invests in communities from coast-to-coast
through its various charitable initiatives and sports and
entertainment sponsorships. Molson Coors
Canada is committed to promoting its products and events in
a responsible manner as part of an active, healthy lifestyle.
About 1-888-TAXIGUY
1-888-TAXIGUY is a nationwide
network of 425 taxicab companies linked together through one, easy
to remember, toll-free phone number. With 17,500 taxicabs operating
under a single phone number, it is available in over 700 cities
across Canada. TAXIGUY has become one of the most unique and
powerful impaired driving solutions in the world. The programs and
associated services offered by TAXIGUY, Inc. are solutions aimed at
complementing and revolutionizing the social responsibility
initiatives by corporations, government groups, public health
units, not-for-profit groups and charitable organizations around
the prevention of impaired driving.
About The Liquor Distribution Branch
The Liquor
Distribution Branch (LDB) operates a province-wide,
retail/wholesale beverage alcohol business, within a mixed
public-private model. The LDB operates the 196-store BC Liquor
Stores retail chain with locations throughout British Columbia, making it one of the largest
retailers in the province. In fiscal 2012/13, BC Liquor Stores
recorded more than 36.8 million retail customer visits. The LDB
also operates a distribution centre in Vancouver and one in Kamloops and two Wholesale Customer Centres.
In fiscal 2012/13, the LDB processed more than 408,000 wholesale
customer transactions.
SOURCE Molson Coors Canada