VANCOUVER,
Feb. 25, 2013 /CNW/ - Northern
Iron Corp. ("Northern" or the "Company") (TSXV: NFE) (OTCQX: NHRIF)
(FRANKFURT: N8I) is pleased to announce the premier of its
animated short video series entitled 'The New Iron Age'.
" 'The New Iron Age' is a complete departure for the Company,
and as far as we know, for the Canadian resource industry," says
Company CEO Basil Botha. "This
highly entertaining and informative style of animation is the
perfect medium for us to use to tell an inherently fundamental but
necessarily complicated story to a wide global audience. We
are an iron ore company, which is about as fundamental as it gets,
but when we begin to tell the story of our primary asset - a
value-added engineered metallic and form of direct reduced iron
known as HBI (hot briquetted iron), we were losing a percentage of
our audience amid the variables and complexities."
The New Iron Age chronicles the history of iron and steelmaking,
and explains in very broad, entertaining strokes, the complex
relationships between our strongest natural resource, steel and
scrap steel supply and demand, global growth and economics, and
sustainability. The short's unique style of animation is at
once simple and sophisticated, and it delivers information in a way
that is both engaging and educational.
"What we want is to provide a baseline of understanding - of
iron ore and its relationship to human development past, present
and future - at large and in boardrooms. Once we have answered the
basic questions and created the bigger picture, we can effectively
discuss the technical, economic and geological variables that
govern an extraordinary opportunity for Canada domestically, and as a supplier to
China and the United States. The reality is that, we
can answer forecasted global shortfalls, increase domestic
production, and reduce North American dependence on imported HBI -
most critically now, on the eve of the 'Rebuilding of
America'. And that's a great story," adds Botha.
About The New Iron Age:
The 12-minute animation, which took eight weeks to complete and
involved five animators, is unconventional and at times fantastical
- a hybrid style developed en-route to accommodate the delivery of
inherently technical information that is not easily
visualized. The steely narrative was voiced by Juno
Award-Winning actor-musician Jim
Byrnes - whose St. Louis
bluesy style seemed made for the project. Part One of The New
Iron Age story premieres Monday February
25th, with subsequent chapters broadcast as follows:
|
The New Iron Age Broadcast Schedule |
|
|
|
|
(part one)
(part two)
(part three) |
The Backbone of Civilization: a history of steel
(3:34)
Hot Briquetted Iron: HBI: balancing global metallics supply and
demand (5:44)
Ironclad Opportunity: re-starting Canada's historic Griffith
iron-ore mine (2:57) |
Feb 25, 2013
Feb 27, 2013
Mar 04, 2013 |
|
|
|
(trilogy) |
The New Iron Age: a cleaner, greener, infinitely more
sustainable future (12:08) |
Mar 06, 2013 |
About Northern Iron Corp.
The Company is a 100% owner of five iron ore
properties in the Red Lake
district containing over 500 million tonnes of historical resources
with grades ranging from 22% to 31% Fe. The Red Lake district is situated in an
established mining area in Ontario, where the company has two near term
development projects, the past producing Griffith mine and the Karas property.
A qualified person has not done sufficient work
to classify the historical estimate as current mineral resources,
the issuer is not treating the historical estimate as current
mineral resources.
The Company is currently working towards the
production of HBI, a transportable form of direct reduced
iron. HBI is complementary and a viable metallic alternative
to scrap steel. Quality scrap is a critical raw material in the
steel making process. With the diminishing supply of quality scrap
steel and ever increasing market demand, steel producers around the
world will be looking to secure alternative supplies of metallic
products.
As part of the business plan, the Company
acquired the past producing Griffith mine, which produced pellets and
sponge iron (Direct Reduced Iron/DRI) from 1968 to 1986. The
mine was owned and operated by STELCO and supplied pellets and
sponge iron to the Hamilton and
Nanticoke steel mills in
Ontario. The metallurgy of the
deposit has been proven over eighteen years of production.
Almost the entire transportation infrastructure
is currently in place to both produce HBI and to ship produced HBI
into the North American market via rail and lake barges and into
Asian markets via rail through the port of Prince Rupert. Existing infrastructure
includes all weather roads, 115kV power line, natural gas line,
rail bed and port facilities.
The Company is focusing on de-risking the
project by seeking out potential joint venture partners, off-take
agreements or a combination thereof.
Cautionary Statement
The foregoing information may contain forward-looking statements
relating to the future performance of the Company. Forward-looking
statements, specifically those concerning future performance, are
subject to certain risks and uncertainties, and actual results may
differ materially from the Company's plans and expectations. These
plans, expectations, risks and uncertainties are detailed herein
and from time to time in the filings made by the Company with the
TSX Venture Exchange and securities regulators. The Company
does not assume any obligation to update or revise its
forward-looking statements, whether as a result of new information,
future events or otherwise.
Neither the TSX Venture Exchange nor its
Regulation Service Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release. No stock exchange,
securities commission or other regulatory authority has approved or
disapproved the information contained herein.
A high resolution jpeg image of the video logo
can be found at this link.
(http://www.northernironcorp.com/sites/default/files/thenewironage_highres.png)
SOURCE Northern Iron Corp.