LAGUNA BEACH, Calif., May 4, 2011 /PRNewswire/ -- Auri, Inc., (OTCBB: AURI) www.aurifootwear.com, announced today that the Company has hired Sandra Livingston as its East Coast Sales Executive representative.  Livingston will be responsible for further expansion of territory sales and service for the Northeast with her vast connections to great independent stores and the key luxury retailers alike.

Sandra is a proven executive with over 20 years experience in the retail and footwear industries.  Most recently with Peter Marcus Group, NY, she held the title of senior account executive and was responsible for a 50% growth in her territory.  Prior to her position at Peter Marcus, she held the title of sales account executive with Me&Ro Jewelry, NY.  At Me&Ro she was tasked with maximizing a key territory which included opening business accounts with Barneys, Nordstrom and other leading specialty stores nationally and internationally.  Before her time at Me&Ro, she held positions with A.Testoni, NY and Bruno Magli, NJ and was responsible for all categories of men's and women's footwear and accessories, including handbags and outerwear, growing the account territory with the accounts including Nordstrom, Saks, Bloomingdales, Neiman Marcus, Barneys and many others.

"Auri is an exciting brand that is providing a new and fresh approach to product with fashion and patented cushion technologies, which was one of the main reasons that attracted me to the brand.  From innovative designs in both the men's and women's collection and unique marketing ideas, this is a dynamic brand that I am excited to be a part of and grow with," stated Sandra Livingston.

"We are pleased to welcome Sandra to the growing Auri team," stated Ori Rosenbaum, CEO of Auri, Inc.  "We look forward to putting her proven abilities to work with us in expanding our retail footprint throughout the entire east coast.  She's already opened some of the top accounts in the region and is bringing us amazing opportunities daily.  The synergies between her enthusiasm and work ethic and our brand are seamless and we're lucky to have her on board."

About Auri

Auri designs and markets fashion footwear for men and women, fusing performance engineering, innovative designs and advanced technical materials.  Crafted with Italian leathers and hand-burnished finishes, the products incorporate a seamless fusion of next level technologies including active suspension systems, compression control and anti-fatigue, removable foot beds, Outlast® temperature regulating linings, Liquicell® ultra-thin liquid-filled interface technology, and encapsulated gel technologies.  For more information, please visit www.aurifootwear.com.

Statements in this press release which are not purely historical, including statements regarding Auri, Inc., intentions, hopes, beliefs, expectations, representations, projections, plans or predictions of the future are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The forward-looking statements involve risks and uncertainties including, but not limited to, the risks and uncertainties associated with the adoption and retail acceptance of the Auri brand, ability to open additional door, the company's ability to raise future capital for growth, ability to expand into other product offerings, ability to consummate a strategic partnering arrangement or license deal and ability to meet the initial listing standards of a national stock exchange. It is important to note that the company's actual results could differ materially from those in any such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks and uncertainties associated with the effect of changing economic conditions, trends in the products markets, variations in the company's cash flow, market acceptance risks and seasonality. The company cautions investors not to place undue reliance on the forward-looking statements contained in this press release. Auri disclaims any obligation, and does not undertake to update or revise any forward-looking statements in this press release.

Media Contact:

SnL Communications

Marla White, MWhite@snlc.net

(310) 996-0239

Investor Contact:

DC Consulting, LLC,

investorinfo@dcconsultingllc.com

407-792-3332

SOURCE Auri, Inc.

Copyright 2011 PR Newswire

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