LAGUNA BEACH, Calif., Aug. 30, 2011 /PRNewswire/ -- Auri, Inc., (OTCBB: AURI), today announced that the Company attended the FN PLATFORM trade show in Las Vegas from August 22nd to 24th.

Featuring over 1,500 new and emerging labels, FN PLATFORM is a leading tradeshow for wholesalers, retailers and fashion media from around the world. Auri showcased its fall 2011 and Spring 2012 men's and women's lines.  

"FN PLATFORM was a tremendous success," stated Ori Rosenbaum, Chief Executive Officer of Auri, Inc. "I was extremely optimistic about the reaction to our styles in both our women's and men's lines. Based on the exceptional early responses to the spring 2012 products, we've placed factory orders for early deliveries targeting to ship within this year. The spring women's collection stole the show and was our big growth area adding the majority of new business opportunities, new accounts and interest from department stores. We will look to maintain our positive momentum from FN PLATFORM and finish our spring sales on a strong note at Sole Commerce in New York in September."

About Auri, Inc.

Auri designs, crafts and markets fashion footwear for men and women, fusing performance engineering, innovative designs and advanced technical materials to provide a new level of luxury in fashion footwear. Crafted with Italian leathers and hand finished details, the products incorporate a seamless fusion of next level technologies with pure style delivering a unique experience of a no compromise style.

Advanced technologies include active suspension systems, compression control, Outlast® temperature regulating linings, Liquicell® ultra-thin liquid-filled interface technology, and encapsulated gel technologies.  For more information, please visit www.aurifootwear.com.

Safe Harbor Statement

This press release contains certain statements that may include 'forward-looking statements' as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are often identified by the use of forward-looking terminology such as "believe, expect, anticipate, optimistic, intend, will" or similar expressions. Such forward-looking statements involve known and unknown risks and uncertainties that may cause actual results to be materially different from those described herein as anticipated, believed, estimated or expected. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of risks and factors, including those discussed in the Company's periodic reports that are filed with and available from the Securities and Exchange Commission. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these risks and other factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

Contacts:



Media Contact:



SnL Communications

Marla White

Phone: (310) 996-0239

Email: MWhite@snlc.net



Investor Relations:



MZ-HCI

Ted Haberfield, President

Phone: (760) 755-2716

Email: thaberfield@hcinternational.net

Web: www.MZ-HCI.com

SOURCE Auri, Inc.

Copyright 2011 PR Newswire

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