Start Your Engines - Chrysler Group to Offer Unique Owner Program
23 Mars 2005 - 3:00PM
PR Newswire (US)
Start Your Engines - Chrysler Group to Offer Unique Owner Program -
Owners of Chrysler, Jeep(R) or Dodge Street and Racing Technology
(SRT) vehicles to get a day at the track with professional driving
instruction - More than 25 track events planned this year -
Chrysler Group to expand the number of SRT-certified dealerships
NEW YORK, March 23 /PRNewswire-FirstCall/ -- Beginning in April,
Chrysler Group will offer a unique opportunity for owners of
Chrysler, Dodge or Jeep(R) SRT vehicles -- a day at the track. A
new program inviting owners of Street and Racing Technology (SRT)
vehicles to race tracks throughout the country for professional
driving instruction was announced today by the Chrysler Group. The
SRT Track Experience will provide day-long sessions of on-track
driving and classroom instruction and help new owners experience
the full capabilities of Dodge, Chrysler and Jeep SRT vehicles.
"SRT vehicle owners are performance enthusiasts," said Joe
Eberhardt, Executive Vice President - Global Sales, Marketing and
Service, Chrysler Group. "They want to know how to get the most out
of their Dodge, Chrysler or Jeep SRT vehicles -- and we're going to
help them. The SRT Track Experience gives them a chance to
experience their vehicle in a safe environment with professional
instructors, and give them the opportunity to drive the entire SRT
lineup. "Every SRT vehicle offers a standout powertrain, benchmark
braking, world- class ride and handling and a race-inspired
interior. The result is ultimate performance at a tremendous
value," said Eberhardt. More than 25 weekend events will be planned
for 2005 at well-known race tracks throughout the country including
Daytona (Fla.) International Speedway, Road America in Wisconsin,
and Lime Rock Park in Connecticut. Owners of SRT vehicles will be
able to schedule their track day through a 1-800 phone number or
web site that will be developed for the program. Customers who
purchase an SRT vehicle after April 1, 2005 will receive the
program. Owners of SRT vehicles ordered prior to April 1 may
purchase the SRT Track Experience for $300. In addition to
classroom training, activities will include driving on low- and
high-speed ovals, road courses, autocross setups, drag strips and
skid pads. In some cases, the SRT Track Experience will include
demonstrations of drifting or "hot laps" with a professional
driver. Chrysler Group to Expand SRT Availability Chrysler Group
also announced it will open up SRT certification to all of its
dealers. Approximately half of Chrysler Group's nearly 4,000
dealerships are currently SRT-certified. To attain SRT
certification, dealerships are required to purchase special tools,
complete SRT service training for their personnel, and stock
service parts, performance upgrades and accessories -- as well as
stock SRT vehicles. The 2005 SRT lineup includes the Dodge Viper
SRT10, Dodge SRT4, Dodge Ram SRT10 regular cab and Quad Cab,
Chrysler Crossfire SRT6 Coupe and Roadster, and Chrysler 300C SRT8.
SRT continues to expand the launch of several all-new 2006 SRT
vehicles, including the Dodge Viper SRT10 Coupe, Dodge Magnum SRT8,
Dodge Charger SRT8 and Jeep Grand Cherokee SRT8. DATASOURCE:
Chrysler Group CONTACT: Daniel Bodene, +1-248-512-2920, , or Todd
Goyer, +1-248-512-0041, , both of Chrysler Group Web site:
http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/
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