A versatile ingredient featured in everything from cocktails to
candy to baked goods, Ginger is the age-old flavor that has become
the recent darling of the mixology and culinary world. Capitalizing
on this trend, SKYY Vodka® is proud to announce the latest addition
to its All Natural SKYY Infusions® line – fresh, sweet Ginger.
Launching this month, All Natural SKYY Infusions Ginger is the
first nationally available Ginger infused vodka, joining the All
Natural SKYY Infusions portfolio of Citrus, Cherry, Passion Fruit,
Raspberry, Grape and Pineapple.
SKYY Infusions Ginger is crafted using a signature infusion
process, where premium vodka is carefully infused with real ginger
for an irresistibly fresh, sweet taste. One sip reveals the
delicious flavors of spiced and juiced ginger, roasted oranges and
mild notes of cinnamon. The flavor profile is reminiscent of
handmade ginger ale, yet with a more intricate aroma and taste
commonly associated with an infusion made at home. Ginger beverages
from ginger ale to ginger beer are posting impressive growth in
popularity, evidence that consumers’ passions for this intriguing
flavor are steadily on the rise.
“Mixologists and chefs alike have embraced Ginger as the hot new
ingredient, many making their own Ginger syrups and extracts to add
an exotic, yet sophisticated taste to new creations and old
favorites,” said Andrea Conzonato, Chief Marketing Officer, Skyy
Spirits. “Recognizing this trend, we developed All Natural SKYY
Infusions Ginger, which gives any bartender or consumer the
opportunity to easily add Ginger’s delectable, sweet taste to any
cocktail. All Natural SKYY Infusions Ginger is a groundbreaking
addition to our line of All Natural SKYY Infusions products.”
Mixologists and bartenders at restaurants and bars around the
country have already embraced SKYY Infusions Ginger, integrating
the infused spirit into both classic and contemporary cocktails.
SKYY Infusions Ginger is a highly versatile flavor that can be
mixed with fresh juices for a stylish, yet enticingly exotic
cocktail; or, for the at-home bartender, try simple ingredients
like 7UP®, cola or soda water for something easy and delicious.
And, for the ultimate sweet ginger experience, pair SKYY Infusions
Ginger with classic ginger ale. All Natural SKYY Infusions Ginger
will be available nationwide starting in February, available in
50ml ($1.99 MSRP), 750ml ($18.49 MSRP) and 1L ($26.49 MSRP) sized
bottles. (Retail prices are suggested and may vary.) The launch
will be supported by a fully integrated marketing campaign
featuring advertising, social media activities and on-/off-premise
promotions.
All Natural SKYY Infusions was originally launched in five
flavors – Citrus, Cherry, Grape, Raspberry and Passion Fruit, in
April 2008 by Skyy Spirits, a wholly owned subsidiary of Gruppo
Campari and the definitive marketer and distributor of
super-premium and luxury spirits brands in North America. A year
later, SKYY introduced SKYY Infusions Pineapple, which quickly
became a nationwide centerpiece of classic and contemporary Tiki
cocktailing. The introduction of its seventh Infusion, SKYY
Infusions Ginger, continues to uphold Skyy Spirits’ high standard
of ultra premium, naturally infused vodkas based on the principles
of quality, innovation and style.
The entire SKYY Infusions collection can be enjoyed on the
rocks, or with club soda, 7UP® or in a myriad of other delicious,
sophisticated cocktails. Learn more at www.skyyinfusions.com.
For more information and great recipes, join SKYY Vodka on
Facebook at http://www.facebook.com/SKYYVodka or Twitter:
SKYYVodka.
About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of
Gruppo Campari (Reuters CPRI.MI - Bloomberg CPR IM) and the
definitive marketer and distributor of super-premium and luxury
spirits brands in North America. Launched in 1992 with the
introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has
grown exponentially, building a portfolio unrivaled in its quality,
innovation and style, making it a top choice among distributors,
retailers and consumers. Skyy Spirits manages Gruppo Campari’s
portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®,
SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon,
American Honey®, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®,
X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is
also the exclusive US distributor of Cutty Sark® Scotch Whisky, The
Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt
Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky,
Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña®
Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish
Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM,
Hibiki® Whisky and The Yamazaki® Single Malt Whisky.
Skyy Spirits was founded and is headquartered in San Francisco,
California. More information on the company can be found at
www.skyyspirits.com and www.camparigroup.com. Please enjoy Skyy
Spirits brands responsibly and in moderation.
About Gruppo
Campari
Gruppo Campari is a major player in the global beverage sector,
trading in over 190 nations around the world with a leading
position in the Italian and Brazilian markets and a strong presence
in the US and Continental Europe. The Group has an extensive
portfolio that spans three business segments: spirits, wines and
soft drinks. In the spirits segment its internationally renowned
brands, such as Campari and SKYY Vodka, stand out. It also has
leading regional brands including Aperol, Cabo Wabo, CampariSoda,
Cynar, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the local
Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment
boasts the global brand Cinzano, as well as important regional
brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella
& Mosca and Teruzzi & Puthod. The soft drinks segment
comprises the non-alcoholic aperitif Crodino and Lemonsoda as well
as its respective line extension dominating the Italian market. The
Group employs over 2,000 people. The shares of the parent company,
Davide Campari-Milano, are listed on the Italian Stock Exchange.
www.camparigroup.com
Davide Campari (BIT:CPR)
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