PrimeHoldings.com and Briza Technologies Estimate Revenues Under Tele Celular Sul Participacoes S.A. Agreement SALT LAKE CITY, March 25 /PRNewswire-FirstCall/ -- PrimeHoldings.com, Inc. , a diversified holding company with early-mover initiatives inthe telecommunications, wireless auction and proprietary restaurant and hospitality software industries, and Briza Technologies, Inc., which is being acquired by PrimeHoldings.com, today released estimates of expected revenues under the Tele Celular Sul Participacoes S.A. contract. Briza Technologies, a Hillsborough, N.J.-based corporation whose primary business is the designing, manufacturing and marketing of wireless credit card payment solutions and Internet security devices, is being acquired by PrimeHoldings.com, Inc. Tele Celular Sul Participacoes S.A., a Brazilian digital cellular telephone company (NYSE:TSU), has a market cap of $491.23 million and had gross revenues of $347.52 million in 2003. "Last week we signed a definitive agreementwith Tele Celular to recharge pre-paid mobile telephones in Brazil. Tele Celular, under the terms of the agreement, agreed to allow Briza to market to its existing distribution network," said Thomas Aliprandi, PrimeHoldings.com's CEO. "Now that we have evaluated the strength of this contract and calculated the expected revenues from it, we believe that Briza and Prime will receive revenues in excess of $3,000,000 during this coming year," said Ivan Silva, Briza's President and CEO. "Of course, these are estimates, but they are based on empirical data and our own financial projections," said Silva. "From a marketing perspective, this is a great start for Briza in this SMS payment space because once we prove out the business model with Tele Celular, we can duplicate this model with many other companies and customers in South and Central America," said Aliprandi. "We have everything in place to take advantage of this arrangement and bring profits to the bottom line for Briza and Prime," said Silva. Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include, but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential," or "continue," or similar terms or the negative of these terms. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements. DATASOURCE: PrimeHoldings.com, Inc. CONTACT: Tom Aliprandi of PrimeHoldings.com, +1-801-755-6859, or Web site: http://www.primeholdings.com/

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