7-Eleven(R) and Save the Children(R) Band Together New Wristband to Raise Funds for Mid- and Long-Term Tsunami Relief Efforts WESTPORT, Conn., Feb. 8 /PRNewswire/ -- Save the Children(R) and 7-Eleven, Inc. announced today they are launching a unique tsunami-relief wristband that will be sold internationally, with one hundred percent (100%) of the after-tax profits benefiting Save the Children's Asian Earthquake/Tsunami Relief fund. The bright blue wristband is different from other cause-related bands in that, instead of words stamped into it, human figures link hands completely around the band to graphically represent global help and support. (Photo: http://www.newscom.com/cgi-bin/prnh/20050208/NYTU150 ) 7-Eleven will offer the wristband in participating stores in the United States and Canada for $2.99, and in Australia, Mexico and Hong Kong through its licensees. All after-tax profits from sales (at least $2 per band) will support Save the Children's medium- and long-term relief and reconstruction efforts in South Asia, which include a focus on protecting children from exploitation and helping them rebuild their lives. "Save the Children is honored to be joining hands with 7-Eleven and its customers to benefit our work for the most vulnerable of tsunami victims -- the children," said Charlie MacCormack, president and CEO of Save the Children US. "The awareness and support will help boost our efforts to rebuild their lives." "Although the immediate response needs are being met, the whole rebuilding process is still ahead," said 7-Eleven president and CEO Jim Keyes. "Helping to protect the youngest victims and restore their lives is an important issue for our customers, and this wristband will allow them to show their support while raising much-needed funds." The Save the Children wristbands are the third component of 7-Eleven's tsunami relief efforts. Immediately after the disaster, the company made a $500,000 donation to the American Red Cross International Response Fund. On January 12, 7-Eleven launched a canister campaign in participating U.S. and Canadian stores, pledging an additional contribution of up to $500,000 to match funds donated by its customers, employees, licensees and franchisees. About 7-Eleven, Inc. 7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Headquartered in Dallas, Texas, 7-Eleven, Inc. operates or franchises approximately 5,800 7-Eleven(R) stores in the United States and Canada and licenses approximately 22,000 7-Eleven stores in 17 other countries and U.S. territories throughout the world. During 2004, 7-Eleven stores worldwide generated total sales of more than $41 billion. Find out more online at http://www.7-eleven.com/ . About Save the Children The International Save the Children Alliance is the world's largest independent global movement for children, with Save the Children Member organizations in 27 countries and operational programs in over 100. Save the Children provides both emergency relief and long term development assistance, working closely with local partners wherever possible. Save the Children also runs major programs to protect the rights of children by bringing about sustainable and equitable development. Through education and other activities we aim to break the cycles of poverty and inequality. For further information about Save the Children worldwide visit http://www.savethechildren.net/ . Find out more about Save the Children USA at http://www.savethechildren.org/ . http://www.newscom.com/cgi-bin/prnh/20050208/NYTU150 http://photoarchive.ap.org/ DATASOURCE: 7-Eleven, Inc. CONTACT: Media, Colleen Barton Sutton, Save the Children, +1-202-261-4694; or Kevin Gardner, 7-Eleven, Inc., +1-214-828-7345 Web site: http://www.7-eleven.com/ http://www.savethechildren.net/ http://www.savethechildren.org/

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