RNS Number:1788S
Proactive Sports Group PLC
18 November 2003

18 November 2003

                           Proactive Sports Group Plc


Fox Advertising - Variation of Earn-out

Proactive Sports Group PLC ("Proactive" or the "Group"), a leading sports
management and marketing agency, is pleased to announce that it has entered into
a variation agreement with the vendors of Fox Advertising relating to the
payment of deferred consideration ("Variation Agreement").


Fox Advertising, a sports marketing and perimeter advertising business based in
Durham, was acquired by Proactive on 7 September 2002.  Fox Advertising
currently represents several Premier League clubs in addition to providing
marketing solutions to athletics and rugby and continues to manage the outdoor
media requirements of a number of blue-chip brands.  The trading performance of
the business continues to exceed management's pre-acquisition expectations.


Under the Variation Agreement the term of the earn-out period will be extended
from 31 August 2005 to 31 August 2007 and the maximum consideration payable in
cash as deferred consideration payable has been raised to #4 million.  In order
for the maximum deferred consideration to become payable Fox Advertising's
average annual profit before taxation in the period 1 September 2003 to 31
August 2007 would be #2.36 million.


The Board has consulted with its nominated adviser that the Variation Agreement
is fair and reasonable insofar as its shareholders are concerned.  The Board
believes that the re-negotiation of the deferred consideration demonstrates the
commitment that Fox Advertising and its management have given to the Group and
represents better utilisation of the Group's cash resources given the cash
generative nature of Fox Advertising's and Proactive's trading activities.



Proactive Sports Group Plc                            01625 536411
Neil Rodford, Chief Executive



Charles Stanley & Co. Limited                         020 7739 8200
Mark Taylor


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