TIDMSDG
Sanderson Design Group PLC
30 October 2023
REACH 30 October 2023
SANDERSON DESIGN GROUP PLC
("Sanderson Design Group", the "Company" or the "Group")
Licensing agreement with Habitat for Sanderson's National Trust
collection
Sanderson Design Group PLC (AIM: SDG), the luxury interior
design and furnishings group, is pleased to announce a newly signed
licensing agreement, in which J Sainsbury's Habitat brand will
create a range of tableware and kitchen products based on
Sanderson's National Trust collection of fabrics.
Sanderson launched the collection in collaboration with the
National Trust in 2020 since which time it has become one of the
Sanderson brand's best-selling collections. Featuring prints
inspired by landscapes and nature cared for by the National Trust,
the collection shines a light on the beauty of nature and makes an
important financial contribution to the conservation charity. Since
launch, Sanderson has contributed more than GBP270,000 to the
National Trust, assisting in the ongoing care of the 500 places it
looks after.
Under the new three-way agreement, Habitat has acquired the
rights to use the collection's fabric designs to create tableware
and kitchen accessories including mugs, dinnerware, tablecloths,
napkins, placemats, tea towels, aprons and other products, which
will be branded Habitat x Sanderson & National Trust.
The agreement covers the UK and Northern Ireland, and the first
tableware and kitchen products will be launched in the spring of
2025. The Company will receive a royalty on Habitat's sales, which
will be shared with the National Trust to further support their
work in line with the Company's Live Beautiful strategy.
Christine Kasoulis, Sainsbury's Director of Clothing, Home and
Furniture said: "Creating thoughtfully designed, great quality
products at affordable prices has always been important to Habitat
and we are constantly looking for new ways to give our customers
more choice whenever they shop with us. We are delighted to broaden
our portfolio with the iconic Sanderson brand and we are certain
customers will love the beautiful tableware and kitchen collections
featuring Sanderson's timeless National Trust fabrics."
Becky Stanford, Head of Brand Licensing for the National Trust,
commented: " We are thrilled to be working with Sanderson, Habitat
and Sainsbury's on a new collection inspired by the homes, gardens
and fenlands that we look after. So far 'A celebration of the
National Trust by Sanderson' has raised considerable support for
our conservation efforts and we are thrilled to work with new major
retailers to continue to bring the work of the National Trust, and
the beauty of the places we care for, to the attention of more
people. The contributions made through sales from the collection
will allow us to ensure these places are available for people and
nature to thrive for many years to come."
Lisa Montague, Sanderson Design Group's Chief Executive Officer,
said: "Sanderson's National Trust collection has been a very
successful collaboration and one of the Sanderson brand's
best-selling collections during the past three years. This exciting
new agreement with Habitat will see the designs transferred to a
range of tableware and kitchen products, which will again highlight
the shared appreciation of nature of Sanderson and the National
Trust."
For further information:
Sanderson Design Group PLC c/o Buchanan +44 (0)
20 7466 5000
Lisa Montague, Chief Executive Officer
Mike Woodcock, Chief Financial Officer
Investec Bank plc (Nominated Adviser
and Joint Broker) +44 (0) 20 7597 5970
David Anderson / Alex Wright / Ben
Farrow
Singer Capital Markets (Joint Broker) +44 (0) 20 7496 3000
Tom Salvesen / Jen Boorer / Alex Emslie
Buchanan +44 (0) 20 7466 5000
Mark Court / Sophie Wills / Toto Berger
/ Abigail Gilchrist
SDG@buchanan.uk.com
Notes for editors:
About Sanderson Design Group
Sanderson Design Group PLC is a luxury interior furnishings
company that designs, manufactures and markets wallpapers, fabrics
and paints. In addition, the Company derives licensing income from
the use of its designs on a wide range of products such as bed and
bath collections, rugs, blinds and tableware.
Sanderson Design Group's brands include Zoffany, Sanderson,
Morris & Co., Harlequin, Clarke & Clarke and Scion.
The Company has a strong UK manufacturing base comprising Anstey
wallpaper factory in Loughborough and Standfast & Barracks a
fabric printing factory, in Lancaster. Both sites manufacture for
the Company and for other wallpaper and fabric brands.
Sanderson Design Group employs approximately 600 people, and its
products are sold worldwide. It has showrooms in London, New York,
Chicago and Amsterdam.
Sanderson Design Group trades on the AIM market of the London
Stock Exchange under the ticker symbol SDG.
For further information please visit:
www.sandersondesigngroup.com
The National Trust
The National Trust is a conservation charity founded in 1895 by
three people: Octavia Hill, Sir Robert Hunter and Hardwicke
Rawnsley, who saw the importance of the nation's heritage and open
spaces and wanted to preserve them for everyone to enjoy. Today,
across England, Wales and Northern Ireland, we continue to look
after places so people and nature can thrive. The challenges of the
coronavirus pandemic have shown this is more important than ever.
From finding fresh air and open skies to tracking a bee's flight to
a flower; from finding beauty in an exquisite painting or
discovering the hidden history of a country house nearby - the
places we care for enrich people's lives. Entirely independent of
Government, the National Trust looks after more than 250,000
hectares of countryside, 780 miles of coastline and 500 historic
properties, gardens and nature reserves. In 2021/22 we received 20
million visitors. The National Trust is for everyone - we were
founded for the benefit of the whole nation, and our 5.7 million
members and over 44,000 volunteers support our work to care for
nature, beauty, history for everyone, for ever. For more
information and ideas for great seasonal days out go to:
www.nationaltrust.org.uk
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