NEW ALBANY, Ohio, Sept.
13, 2017 /PRNewswire/ -- Bob
Evans Farms and country music artist, songwriter and cookbook
author Martina McBride announced
today the start of a holiday season partnership to bring wholesome,
tasty recipes to families everywhere. The partnership will kick off
on September 1, 2017, when the new
Bob Evans Farms :15 television commercial featuring Martina and her
new Chicken Potato Pot Pie Recipe begins airing nationwide.
Despite her intense schedule, Martina loves cooking and
entertaining at home. It's only natural for this mother of three to
seek out the very best tasting, most wholesome recipes that offer a
quick-to-the-table solution. That's why Martina is teaming up with
Bob Evans Farms to create two new comfort food recipes as part of
the company's popular Farm Fresh Ideas recipes collections. All
recipes in the collection feature Bob Evans sides as ingredients
for easy and delicious recipes that are minutes to the table.
McBride will use her favorite sides as inspiration to create
quick and easy recipes and kitchen hacks, designed specifically for
busy families who just don't have the time to make time-consuming
dishes, like mashed potatoes, from scratch.
"It's important to me to find food that
I can feel good about serving to my family," said
Martina McBride. "Working with Bob
Evans was a natural fit because, although
I do cook from scratch most of the time, I am a working mom
who needs to find shortcuts that can offer real ingredients and
great taste but are also quick to the table."
Bob Evans Foods refrigerated sides range from mashed potatoes
and macaroni and cheese, to sliced glazed apples. Each side is
quick to the table (under 6 minutes) and made from real
ingredients, like butter and milk, so customers don't have to
sacrifice great taste.
"Built on 65 years of heritage, Bob Evans Farms creates
craveable sides with a variety of flavors that provide convenience
without sacrificing taste," said Mike
Townsley, CEO and president of Bob Evans Farms. "We are
thrilled to partner with Martina
McBride as she helps us solve one of the main dinner crises
that Moms and Dads face every day around 4:00, 'what's for
dinner?'"
Through the partnership, McBride will create new recipes using
Bob Evans sides as an ingredient, develop home entertainment tips
and will support the company during its busiest season of the year
– holiday.
For more information, visit
https://www.bobevansgrocery.com/farm-fresh-ideas
About Bob Evans Foods, Inc.
Bob Evans Farms, Inc. (NASDAQ: BOBE) is a brand born and raised on
the promise of farm-fresh goodness. For more than 60 years, the
company has been making delicious, quick-to-table farm-fresh food
that is sold in grocery stores all over the country. Today, Bob
Evans brand mashed potatoes and macaroni & cheese products are
the #1 selling refrigerated side dishes in the United States*. Based in Columbus, Ohio, Bob Evans Farms is also a
leading producer and distributor of refrigerated potato, pasta and
vegetable-based side dishes, pork sausage, and a variety of
refrigerated and frozen convenience food items under the Bob Evans,
Owens and Pineland Farms brand names. For more information
about Bob Evans Farms, Inc.,
visit www.bobevansgrocery.com.
* SOURCE: IRI Total US MULO Latest 52 W/E 08-06-17
About Martina McBride
Multiple Grammy® nominee Martina
McBride has sold over 18 million albums to date, which
includes 20 Top 10 singles and six #1 hits. 2017 marks a milestone in Martina's illustrious
career – it is her 25th year of touring. April 2016 Martina released RECKLESS, her
thirteenth studio album. McBride has earned more than 15
major music awards, including four wins for Female Vocalist of the
Year from the Country Music Association and won three Academy of
Country Music for Top Female Vocalist. Martina has been awarded 14
Gold Records. Nine Platinum honors, three Double Platinum Records,
and two Triple Platinum Awards. Martina was awarded the Covenant
House Beacon of Hope Award and Music Business Association's
prestigious 2015 Harry Chapin Memorial Humanitarian Award for her
philanthropic efforts on behalf of domestic violence. Through her
Team Music Is Love charity initiative, Martina partners with
non-profit causes to help many of the towns she's performing in.
Martina also invites fans to join her team in making the world a
better place through the power of music. Since 2011, Team Music Is
Love has been responsible for many successful fundraising and
volunteer projects helping causes such as hunger relief, cancer
research, combating domestic violence and helping children in need.
For more information, please visit TeamMusicIsLove.com. Recently,
Martina released her first book, Around the Table, a full-color
illustrated collection of her favorite recipes, hosting tips,
practical menu planning advice, and themed décor
inspiration.
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SOURCE Bob Evans Farms, Inc.
