Business and IT Emerge as Essential Allies in the Move to Social IDs and ‘Bring Your Own Identity’
28 Juillet 2014 - 3:00PM
Business Wire
New Research from the Ponemon Institute and CA
Technologies Shows Value of BYOID, Focus on Mobile and Web Users
with Desire for Increased Security
New research shows that both the lines of business and IT
departments see value in “Bring Your Own Identity” (BYOID)
initiatives, where social networking or digital IDs are used for
application login. The groups also agree that more security is
needed to increase BYOID adoption. The report, “The Identity
Imperative for the Open Enterprise 2014,” conducted by the Ponemon
Institute and CA Technologies (NASDAQ:CA), examines business user
and IT department attitudes toward BYOID.
“In today’s application-driven economy, access to applications
has to be simple and secure. BYOID is an increasingly popular
option for simplifying access. It can reduce the need to create new
accounts for every site, which leads to registration fatigue and
abandoned shopping carts,” said Mike Denning, senior vice president
and general manager, Security, CA Technologies. “We are working to
make sure we enhance BYOID security without adding friction or
complexity.”
The report provided several key insights into BYOID, including
the current state of adoption, its perceived value and views toward
the identity providers and how BYOID could be enhanced.
Current State
BYOID deployment using social IDs is still in its infancy,
but interest is high, especially for mobile and web customer
populations. There is a high level of interest in BYOID and
using social identities such as Facebook, LinkedIn or Yahoo, with
50 percent of IT and 63 percent of business users expressing high
or very high interest. Customers engaging with the business via the
Web and mobile device were highest rated for targeted digital
identity engagement, eclipsing other populations such as job
recruits, employees, contractors and retirees.
Perceived Value
Identity is now viewed as a contributing growth asset as well
as a security component. Both IT and business users agreed that
an important reason for BYOID adoption in their organization was to
achieve a stronger identity credential and get a higher level of
confidence that a user is who he says he is (69 percent and 65
percent respectively). But business users cited capturing
attributes about users as the biggest benefit (95 percent). This
indicates an evolving view of identity. No longer viewed as simply
a component for protecting data, identity is now seen as a value
asset that can provide data which could drive incremental revenue
and help maintain customers.
Enhancing BYOID
Additional security developments could drive increased BYOID
adoption. The majority of IT and Business users said “identity
validation processes” would help increase BYOID adoption (72
percent and 70 percent respectively). Implementing fraud risk
engines also rated among the top three across both groups.
Interestingly only 27 percent of business respondents believed
formal accreditation of the identity provider was very important /
essential, while 59 percent of IT users believe formal
accreditation is very important / essential.
Perception of Identity Providers
Respondents’ preferred identity provider varied based on the
situation and region. When asked what social ID was of most
interest to their organization, IT users ranked PayPal as the
preferred identity provider across all regions. Business user
responses varied with Amazon edging out PayPal and Microsoft. When
asked what social ID respondents preferred as a consumer, Google
was highest ranked among both IT users and business users.
“A holistic examination of the attitudes uncovered in the
research show two clear views of identity,” said Dr. Larry Ponemon,
chairman and founder, Ponemon Institute. “IT continues to take a
traditional risk-based, security view of dealing with identities,
while the business side takes a more value-based, customer-centric
view of identity. In order to gain the most value from any BYOID
initiative, these two groups must collaborate and become allies for
secure business growth.”
Resources
- “The Identity Imperative for the Open
Enterprise 2014: Examining IT and Business Attitudes Toward Bring
Your Own Identity.”
- Infographic: Are Business and IT
Getting Off on the Wrong Foot with BYOID?
- Webcast: BYOID: New Ponemon Institute
Study on Key Digital Identity Trends.
- Blog: Get Ready for the BYOID Balancing
Act, by Bob Scheier.
About the Study
The study was commissioned by CA Technologies and conducted by
the Ponemon Institute, an independent research firm specializing in
privacy, data protection and information security policy. It
surveyed 3,115 IT and business professionals located in the North
America, Brazil, United Kingdom, France, Germany, Italy, India and
Australia. One hundred percent of the respondents were from
organizations with more than 1,000 people; 75 percent were from
organizations with $500 million or more in annual revenue. The
study was completed at the end of June 2014.
About CA Technologies
CA Technologies (NASDAQ:CA) provides IT management solutions
that help customers manage and secure complex IT environments to
support agile business services. Organizations leverage CA
Technologies software and SaaS solutions to accelerate innovation,
transform infrastructure and secure data and identities, from the
data center to the cloud. Learn more about CA Technologies at:
www.ca.com.
Follow CA Technologies
Twitter
Social Media Page
Press Releases
Legal Notices
Copyright © 2014 CA. All Rights Reserved. All trademarks, trade
names, service marks, and logos referenced herein belong to their
respective companies.
CA TechnologiesLeanne Agurkis,
407-620-2136Leanne.Agurkis@ca.com
Xtrackers California Mun... (NASDAQ:CA)
Graphique Historique de l'Action
De Juin 2024 à Juil 2024
Xtrackers California Mun... (NASDAQ:CA)
Graphique Historique de l'Action
De Juil 2023 à Juil 2024