Proprietary LeadRouter(TM) Technology Has Delivered More Than 240,000 Qualified Leads to Its Real Estate Professionals PARSIPPANY, N.J., Oct. 31 /PRNewswire-FirstCall/ -- The Cendant Real Estate Franchise Group today announced that its proprietary LeadRouter(TM) lead management system has now delivered more than 240,000 qualified sales leads to sales associates affiliated with its Century 21(R), Coldwell Banker(R), Coldwell Banker Commercial(R), ERA(R) and Sotheby's International Realty(R) brands. LeadRouter will mark its first anniversary within the Cendant brands next month. The LeadRouter system converts Internet-generated consumer inquiries into voice calls that are delivered to sales associates' cell phones, allowing sales associates to respond to consumers within minutes of receiving the request. Cendant has a business methods patent pending with the U.S. Patent and Trademark Office for its LeadRouter system. LeadRouter is now in use by more than 2,700 offices and 75,000 sales associates throughout the Cendant real estate brands and NRT. This is a more than 1,000 percent increase from its initial pilot group of 250 offices and 7,000 sales associates who were using LeadRouter prior to December 2004. "In its first year, LeadRouter has exceeded our expectations as an effective tool in distributing real-time leads to the sales associates affiliated with our real estate brands and in enabling them to be the first to respond to homebuyer and seller inquiries, a must in today's competitive marketplace," said Alex Perriello, president and CEO of the Cendant Real Estate Franchise Group. "By making LeadRouter available to the real estate professionals within our brand networks, they are in a position to better serve consumers and take advantage of incremental new revenue opportunities." Cendant's LeadRouter system has been well-received by its affiliated real estate professionals. Many brokers and sales associates have contacted the company to share their success stories. According to Jeff Shaw, broker/owner of CENTURY 21 Shaw Realty Group with six offices in North Central Florida, LeadRouter has been well received by his sales associates and has positively impacted his business. Not only has he realized a considerable increase in the volume of leads since introducing the LeadRouter system to his sales associates, Shaw has also seen a significant jump in production. He said, "LeadRouter is the greatest tool that the Century 21(R) system has ever rolled out." Brokers are also finding that LeadRouter helps their recruiting efforts. Ed White, branch sales manager for the Hillsdale, N.J., office of Coldwell Banker Residential Brokerage in New Jersey/Rockland County, N.Y., has demonstrated the LeadRouter technology during numerous recruiting appointments and reports that sales associates are impressed when his cell phone rings with the lead and he hands it to them to answer. On one occasion, White recruited three sales associates from a competitor in a single day and attributes that to the strength of the LeadRouter system. "Without a doubt, it is the most exciting tool I have seen in my 23 years in this business," he said. Sales associates are also realizing the benefit of the LeadRouter system. By responding quickly to a LeadRouter call, Rick Redd, a sales associate with ERA Noakes-Rooney & Associates in Findlay, Ohio, gained a client and helped her both buy and sell a home within a month's time. Within two days of receiving the lead on an ERA Noakes-Rooney listing, Redd showed the property, wrote an offer and went to contract on the home. What's more, the buyer, who had previously listed her property with a competitor, listed the home with Redd after the competitor failed to sell it within 45 days. Thirty days later, that property was sold as well. Said Redd, "This incremental new business came to me directly from that one lead forwarded by LeadRouter." The LeadRouter technology makes it possible for sales associates to respond to online consumer inquiries via telephone within minutes. According to a 2004 Realtor.com survey, nearly 50 percent of online inquiries from homebuyers and sellers go unanswered after 48 hours. In an industry that rewards timeliness, response times can be the key to securing new business. The 2004 National Association of Realtors' Profile of Homebuyers and Sellers shows that 65 percent of agent-assisted homebuyers used the first agent they interviewed and that 73 percent of home sellers contacted only one agent in determining who would assist them with their home sale. This proprietary software also provides office managers and administrators with oversight tools for managing all customer leads, not just Internet leads. It also creates daily, weekly and monthly reports along with an integrated system that enables brokers to track the source of all their business. Additionally, sales associates must follow up on customer inquiries in order for them to continue to be eligible to receive leads from the LeadRouter system. Cendant's LeadRouter system was a recipient of the 2005 CIO 100 award, given by IDG's CIO magazine in recognition of the technology's operational and strategic excellence. LeadRouter was also recently recognized within the real estate industry as the "Most Innovative Technology" in the 2005 Inman Innovator Awards, an honor shared with Google Earth. About the Real Estate Services Division of Cendant Corporation Cendant Corporation is primarily a provider of residential real estate and travel services. On Oct. 24, 2005, Cendant announced its plans to separate into four independent, publicly traded companies -- one for each of its real estate, travel distribution, hospitality and vehicle rental businesses. The transaction is expected to be completed in the summer of 2006, at which time the Cendant name will be retired. The Real Estate Services Division, which will remain intact to become a new, stand-alone Real Estate Services company, consisting of four primary business units: the Real Estate Franchise Group, representing more than 14,000 residential and commercial franchised real estate offices and 300,000 sales associates affiliated with the Century 21(R), Coldwell Banker(R), Coldwell Banker Commercial(R), ERA(R) and Sotheby's International Realty(R) brand names; Cendant Mobility, a premier provider of employee relocation and global mobility services with six global service centers on four continents; NRT Incorporated, the nation's largest residential real estate brokerage company with operations in 35 major metropolitan areas; and Cendant Settlement Services Group, a leading national provider of title, escrow and other settlement services. For more information on Cendant's Real Estate Services Division as well as expert commentary on emerging trends in the real estate industry, visit the Cendant Media Resource Center at http://www.cendant.com/media/. Completion of Cendant's contemplated separation is subject to various risks, including but not limited to, risks inherent in the contemplated separation and related transactions and borrowings and costs related to the proposed transactions; distraction of Cendant and its management as a result of the proposed transactions; changes in business, political and economic conditions in the U.S. and in other countries in which Cendant and its companies currently do business; changes in governmental regulations and policies and actions of regulatory bodies; changes in operating performance; access to capital markets and changes in credit ratings, including those that may result from the proposed transaction; the ability of Cendant to obtain the financing necessary to consummate the transaction; and the ability of Cendant to satisfy certain conditions precedent, including, final approval by our Board of Directors, receipt of a tax opinion of counsel and the filing and effectiveness of registration statements. FirstCall Contact: nicole.milluzzo@cendant.com DATASOURCE: The Cendant Real Estate Franchise Group CONTACT: Nicole Milluzzo, of Cendant, +1-973-496-7470, Web site: http://www.cendant.com/

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