Vita Coco Teams Up with The Big Ten Conference, Big Ten Network
04 Mars 2022 - 6:17PM
Leading coconut water brand Vita Coco is teaming up with The Big
Ten Network to bring the power of clean hydration to Big Ten
Conference fans as the brand expands to reach the audience for
college athletics and its surrounding communities.
The sponsorship marks Vita Coco’s first collegiate sports
partnership and bolsters Vita Coco’s marketing efforts into the
Midwest. Vita Coco will be featured at select upcoming Big Ten
Conference events throughout the 2022-2024 seasons, including the
Big Ten Football Championship Game, Big Ten Men and Women’s
Basketball Tournaments and more.
With natural attributes and high levels of potassium known to
reduce cramping, Vita Coco is championed as a nutrient-rich
beverage. Acclaimed as a brand for the workout occasion, Vita Coco
is ideal for Big Ten Conference fans with active, on-the-go
lifestyles.
“We’re excited to offer feel-good fuel to consumers in new
markets who are exploring and expecting new functional beverage
options,” said Jane Prior, Chief Marketing Officer at The Vita Coco
Company. “The demand for better-for-you beverages continues to
sweep the nation, with no exception in the world of collegiate
sports. We’re proud to make Vita Coco more accessible to passionate
fans in the Midwest, giving them the boost that they need to cheer
on their teams to a Big Ten Championship.”
The partnership will showcase Vita Coco in signage at select
games and tournaments, including on broadcast video boards,
scoreboards, courtside and more.
“As a network and conference, we are thrilled to welcome Vita
Coco into collegiate sports,” said Jack Brown, Vice President of Ad
Sales at Big Ten Network. “It’s only fitting that we have the
opportunity to introduce Big Ten fans and alumni to Vita Coco
during the Big Ten Men’s and Women’s basketball tournaments, as
they will surely need it to keep up with the championship-level
basketball over the next two weeks.”
To learn more about Vita Coco, visit vitacoco.com and connect on
Twitter, Instagram and TikTok.
ABOUT VITA COCOVita Coco is the leading coconut
water beverage brand, celebrated for bringing the benefits of
coconuts to the world. Championed by informed consumers, health and
wellness experts, pro-athletes and celebrities for its
nutrient-rich hydration, Vita Coco’s portfolio now includes
sparkling coconut water, coconut mlk and coconut oil. For more
information please visit vitacoco.com.
ABOUT THE VITA COCO COMPANYThe Vita Coco
Company was co-founded in 2004 by co-CEO Michael Kirban and Ira
Liran. Pioneers in the functional beverage category, The Vita Coco
Company’s brands include the leading coconut water, Vita Coco;
clean energy drink Runa; sustainable enhanced water, Ever &
Ever; and protein-infused water, PWR LIFT. With its ability to
harness the power of people and plants, and balance purpose and
profit, The Vita Coco Company has created a modern beverage
platform built for current and future generations.
Media Contact: Mallory Smith, 502-648-8446
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/201f8e72-1189-4a68-b915-1bd45ccb6e38
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