Frontier Unveils New ‘Good to Go’ Campaign: Fiber Internet that Lasts a Lifetime
01 Mai 2024 - 2:00PM
Business Wire
Highlights high-speed, reliable fiber
technology that is ready for anything today, tomorrow and decades
to come
Frontier (NASDAQ: FYBR):
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240501019215/en/
What we’re doing: We launched our “Good to Go” ad
campaign to tell America that fiber is a fast, reliable technology
that will last a lifetime.
Why we are doing it: People want an internet connection
that can keep up with their increasing demand for data. The “Good
to Go” campaign highlights how 100% fiber technology can meet those
demands.
What’s our goal: As the largest pure-play fiber provider
in the U.S., we deliver lightning-fast fiber internet to millions
of homes and businesses across the country. We want to bring
awareness to the fact that fiber technology can serve customers
today and well into the future.
Why switch now: We are so confident that customers will
love our fiber internet, that we are offering a 30-day money back
guarantee.
Handy quote: “Fiber is the internet standard for decades
to come, and with this campaign, we are bringing awareness to the
fact that more people can now choose 100% fiber optic technology
for their connectivity needs,” said John Harrobin, Executive Vice
President of Consumer. “Frontier fiber is fast, reliable and
available to meet their needs today, tomorrow and for years to
come.”
Campaign highlights: Our “Good to Go” campaign, developed
by renowned creative agency McCann New York, includes our “Internet
of a Lifetime” video showing that fiber technology is built to meet
people’s connectivity needs for a lifetime. The video shows the
constant changes humans experience over a lifetime – 44 cell
phones, 23 computers, 19 gaming systems, 256 shoes, 22 jobs, 7
romantic partners and so on – but that one thing is constant and
transcends time: fiber technology.
Hear from McCann: “We're excited to be partnering with
Frontier to help them position their world-class, future-proof
fiber technology,” said Amber Guild, CEO, McCann New York. “To
match the enduring nature of their product, we’re launching an
enduring brand platform that sets Frontier apart as a leader and
pioneer in their industry. We are confident that McCann’s deep
expertise in creativity, content, audience and connections and
design will make a significant impact as they grow their business
and expand into new markets."
About Frontier
Frontier (NASDAQ: FYBR) is the largest pure-play fiber provider
in the U.S. Driven by our purpose, Building Gigabit America®, we
deliver blazing-fast broadband connectivity that unlocks the
potential of millions of consumers and businesses. For more
information, visit www.frontier.com.
About McCann New York
McCann New York is a world renowned award-winning creative
agency known for helping brands earn a meaningful role in people's
lives. At McCann, every great idea starts with a Powerful Truth.
For more than 120 years, McCann has built brands and grown
businesses using our core philosophy, "Truth Well Told." With
partnerships lasting over 30 years, clients today include Frontier
Communications, L’Oreal Paris, Mastercard, Microsoft, New York
Lottery, Reckitt Brands, Smirnoff and TJ Maxx to name a few. McCann
has been named to Fast Company's Most Innovative Companies,
Campaign’s US BIG Agency of the Year two years running, Epica
Agency of the Year, and most recently, the Most Awarded New York
and North American Agency at Cannes Lions where we’ve won awards
for Design, Sustainable Development Goals, and Creative Business
Transformation.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240501019215/en/
Chrissy Murray VP, Corporate Communications
chrissy.murray@ftr.com
Frontier Communications ... (NASDAQ:FYBR)
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