Interchange Appoints New Vice President of Marketing
06 Avril 2006 - 1:30PM
Business Wire
Interchange Corporation (Nasdaq:INCX), owner of Local.com, a
leading local search engine, today announced that Jennifer Black
has joined the company as Vice President of Marketing. Ms. Black
comes to Interchange Corporation from Autobytel. As Interchange's
Vice President, Ms. Black brings a wealth of both online and
offline marketing, strategic thinking, business development and
e-commerce experience to the Orange County-based company. Joining
the executive team, Ms. Black will assist the company to continue
the growth of Local.com. Her primary responsibilities include
search engine marketing, promotion, branding and all marketing
functions for the company. "Local.com has quickly established
itself as a leading local search engine in the eight months since
launch. I look forward to expanding on that base and developing
branding and promotions while continuing to build on successful
traffic acquisition strategies," Ms. Black said. At Autobytel, the
industry leader in the online automotive space, Ms. Black was
instrumental in driving traffic and monetizing partnerships at the
Autobytel network of sites. During her tenure, she was responsible
for spearheading traffic partnership deals with America Online,
United Online and Earthlink. Ms. Black brings 15 years of
experience managing marketing and business efforts for a diverse
array of online companies. Prior to Autobytel, Ms. Black held
senior marketing and strategy positions at Teleflora and
Overstock.com. "We are thrilled to be able to tap into Jennifer's
extensive experience in both online and offline marketing," said
Bruce Crair, Interchange COO. "Jennifer's track record with
Autobytel and Overstock.com make her the ideal candidate to lead
our marketing efforts." About Interchange Interchange Corporation
(Nasdaq:INCX) owns Local.com (www.local.com), a leading
local-search engine that has grown to over 8 million visitors per
month and is powered by the company's proprietary Keyword DNA(TM)
and local-web indexing technologies. The company serves local and
national Internet, wireless and operator assisted local-search
markets in the United States and Europe. Interchange generates
revenue principally from paid-search advertising. The company
recently launched a domain syndication network in the United
States, and has also announced plans to launch Local.com in various
markets during 2006, including the just launched uk.local.com. The
company is headquartered in Irvine, California, with European
headquarters in Stockholm, Sweden. For more information on
Interchange, please visit: www.interchangeusa.com. Forward-Looking
Statements: All statements other than statements of historical fact
included in this document regarding our anticipated financial
position, business strategy and plans and objectives of our
management for future operations, are forward-looking statements.
When used in this report, words such as "anticipate," "believe,"
"estimate," "plans," "expect," "intend" and similar expressions, as
they relate to Interchange or our management, identify
forward-looking statements. Any forward-looking statements are
based on the beliefs of our management as well as assumptions made
by and information currently available to our management. Actual
results could differ materially from those contemplated by the
forward-looking statements as a result of certain factors,
including, but not limited to, our ability to stabilize our
national paid search advertising business, our ability to operate,
grow and monetize our local search engine, Local.com, and
incorporate our local-search technologies, market the Local.com
domain as a destination for consumers seeking local-search results,
grow our business by enhancing our local-search services, improve
our filtering technologies expand our Advertiser and Distribution
Networks, expand internationally, integrate the operations and
effectively utilize the technology of Inspire, a Swedish Internet
and wireless local-search technology company, which we recently
acquired, integrate the operations and effectively utilize the
technology of Inspire, develop our products and sales, marketing,
finance and administrative functions and successfully integrate our
expanded infrastructure, as well as our dependence on major
advertisers, competitive factors and pricing pressures, changes in
legal and regulatory requirements, and general economic conditions.
Any forward-looking statements reflect our current views with
respect to future events and are subject to these and other risks,
uncertainties and assumptions relating to our operations, results
of operations, growth strategy and liquidity. All subsequent
written and oral forward-looking statements attributable to us or
persons acting on our behalf are expressly qualified in their
entirety by this paragraph. Our Annual Report on Form 10-KSB,
subsequent Quarterly Reports on Form 10-QSB, recent Current Reports
on Form 8-K, and other Securities and Exchange Commission filings
discuss the foregoing risks as well as other important risk factors
that could contribute to such differences or otherwise affect our
business, results of operations and financial condition. The
forward-looking statements in this release speak only as if the
date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason.
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