MORTON
GROVE, Ill., March 11,
2024 /PRNewswire/ -- Lifeway Foods, Inc. (Nasdaq:
LWAY), a leading U.S. supplier of kefir and fermented probiotic
products that support the microbiome, will show off some of its
best-selling favorites, including Farmer Cheese and a variety of
the recently introduced Organic Grassfed Kefir flavors at Natural
Products Expo West 2024, which will take place from March 13th-16th at the
Anaheim Convention Center in
Anaheim, CA.
The brand will be kicking off Natural Products Expo West with a
full slate of activities, starting with their annual sponsorship of
morning yoga on Wednesday the 13th and an invite-only
brunch hosted with Cravings by Chrissy
Teigen on Thursday the 14th. The brunch will
include a panel with Teigen and Lifeway CEO Julie Smolyansky and showcase how Lifeway Kefir
and Farmer Cheese can be paired with Cravings at-home baking mixes
to create culinary masterpieces. Lifeway fans in Los Angeles should also be on the lookout for
a new Grassfed Kefir billboard coming to the Sunset Strip.
Long before gut health was in the spotlight as a major factor in
overall wellness, Lifeway was at the forefront of bringing
nutritious, probiotic-packed foods to grocery shelves in
the United States. The brand's
traditional Eastern European kefir recipe has modernized into
products attendees will be able to sample at the show like ProBugs
Kefir for kids, Grassfed Kefir, the new Guava flavor and Lifeway's
latest product innovation, KefirPLUS, a potent probiotic shot with
added probiotics and features. Attendees will also be treated to
Lifeway Farmer Cheese in creative recipes like protein cookie
dough, caprese salad and other delicious combinations.
"While some food trends come and go, consumer interest in
nutritious, high-quality foods remains paramount," said
Julie Smolyansky, CEO of Lifeway
Foods. "At Lifeway, we created the kefir category in 1986, and I'm
proud to carry on our mission to bring affordable, healthy products
into every kitchen in America. We started in a basement in
Skokie, Illinois, but Lifeway's
unique recipe has resonated with people all over the world to
create demand that keeps propelling us forward. I'm excited for
another year at Natural Products Expo West to connect with food
enthusiasts and retailers and share our microbiome-supporting
probiotic products with attendees throughout the show."
To better connect with the brand, sample Lifeway's best-selling
products, and discover the many health benefits of probiotics,
Lifeway invites all attendees to stop by the following
activations:
- Lifeway Foods Main Booth
Booth #753 from March
13th-16th
- Early Morning Yoga – Kick-off Event
Grand Plaza on Wednesday, March
13th from 7:30 -
9:00am
- Outside Sampling Station
Grab-and-go favorites from Lifeway each morning at the main
Expo entrance
- Lifeway Fresh Ideas Booth
Organic Lifeway
products at the farmers' market style event from 11:00am - 4:00pm, Wednesday, March 13th in
the Anaheim Marriott East Lot
- The Kefir Cookbook: An Ancient Healing Superfood for
Modern Life, Recipes from My Family Table and Around the World
book signing with Lifeway Foods CEO,
Julie Smolyansky
Booth #753 on Thursday, March
14th from 2:00 – 4:00pm.
For more information about Lifeway and its products,
visit lifewayfoods.com.
Media:
Derek Miller
Vice President of Communications, Lifeway Foods
Email: derekm@lifeway.net
General inquiries:
Lifeway Foods, Inc.
Phone: 847-967-1010
Email: info@lifeway.net
About Lifeway Foods, Inc.
Lifeway Foods, Inc., which
has been recognized as one of Forbes' Best Small Companies, is
America's leading supplier of the probiotic, fermented beverage
known as kefir. In addition to its line of drinkable kefir, the
company also produces a variety of cheeses and a ProBugs line for
kids. Lifeway's tart and tangy fermented dairy products are now
sold across the United States,
Mexico, Ireland and France. Learn how Lifeway is good for more
than just you at lifewayfoods.com.
Forward-Looking Statements:
This release (and
oral statements made regarding the subjects of this release)
contains "forward-looking statements" as defined in the Private
Securities Litigation Reform Act of 1995 regarding, among other
things, future operating and financial performance, product
development, market position, business strategy and objectives.
These statements use words, and variations of words, such as
"continue," "build," "future," "increase," "drive," "believe,"
"look," "ahead," "confident," "deliver," "outlook," "expect," and
"predict." Other examples of forward-looking statements may
include, but are not limited to, (i) statements of
Company plans and objectives, including the introduction of new
products, or estimates or predictions of actions by customers or
suppliers, (ii) statements of future economic performance, and
(III) statements of assumptions underlying other statements and
statements about Lifeway or its business. You are
cautioned not to rely on these forward-looking statements. These
statements are based on current expectations of future events and
thus are inherently subject to uncertainty. If underlying
assumptions prove inaccurate or known or unknown risks or
uncertainties materialize, actual results could vary materially
from Lifeway's expectations and projections. These
risks, uncertainties, and other factors include: price competition;
the decisions of customers or consumers; the actions of
competitors; changes in the pricing of commodities; the effects of
government regulation; possible delays in the introduction of new
products; and customer acceptance of products and services. A
further list and description of these risks, uncertainties, and
other factors can be found in Lifeway's Annual Report
on Form 10-K for the fiscal year ended December 31, 2023, and the Company's subsequent
filings with the SEC. Copies of these filings are available online
at
https://www.sec.gov, http://lifewaykefir.com/investor-relations/,
or on request from Lifeway. Information in this
release is as of the dates and time periods indicated herein,
and Lifeway does not undertake to update any of the
information contained in these materials, except as required by
law. Accordingly, YOU SHOULD NOT RELY ON THE ACCURACY OF ANY OF THE
STATEMENTS OR OTHER INFORMATION CONTAINED IN ANY ARCHIVED PRESS
RELEASE.
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SOURCE Lifeway Foods, Inc.