Peet’s Coffee & Tea Introduces Alta de Dota Single Origin Special Roast
01 Septembre 2010 - 8:56PM
Business Wire
Peet’s Coffee & Tea unveils Alta de Dota Single Origin
Special Roast for a limited time in retail locations and online at
www.peets.com. Available for $14.95 per pound from Sept. 1 through
Oct. 31, 2010, Alta de Dota originates from Coope Dota, a coffee
cooperative in Costa Rica known for its sustainability
practices.
The unique qualities and taste for which Alta de Dota is known
are attributed to the elevation and micro-climate of the Dota
Valley combined with the care taken in picking and milling the
coffee.
“Alta de Dota has a citric quality and deep, fruity undertones,
which is a result of leaving a quantity of the coffee cherries on
the tree until purple ripe,” said Doug Welsh, roastmaster and lead
coffee buyer, Peet’s Coffee & Tea.
The production and care of the beans in Peet’s Alta de Dota also
tells a story of how the quest for high-quality coffee can help
drive positive cycles of sustainable practices in a coffee-growing
community. Coope Dota’s 50 years of success has delivered economic
success to Costa Rica’s Dota Valley while preserving the land and
resources for future generations through sustainability practices
that include:
- Clean Power – Converting
European grain driers into bean driers, so that they burn coffee
by-products (skin and parchment) instead of wood from local
forests.
- Power Generation – Adding
macadamia shells into the driers to create additional electricity
that can be used in other areas of the mill. Also, using coffee
cherry pulp creates create ethanol and fertilizer.
- Air Quality – Modifying coffee
dryer afterburners so that they have zero emissions, which has led
the Costa Rican government to reset emissions standards for the
rest of the country.
- Water Conservation – Recycling
water before being treated and returned to streams, clean. Using
less than a quarter of the water allowed by the government for
coffee production, this is again leading officials to revise
standards.
- Recycling – Recycling for mill
to minimize impact, which led to creation of a recycling center for
the local community.
SPECIAL TASTING EVENTS
Three special events on the West Coast invite coffee lovers into
a conversation with Peet’s roastmaster and the visionary leader of
the Coope Dota cooperative, along with a tasting of Alta de
Dota.
Following are the dates and times of these events:
- Tuesday, Sept. 7, 2010, at 6
p.m. Peet’s Coffee & Tea in Portland’s Pearl District at 1114
Northwest Couch Street (971) 244-0452
- Wednesday, Sept, 8, 2010, at 7
p.m. Peet’s Coffee & Tea in Studio City at 12215 Ventura
Boulevard (818) 487-1970
- Thursday, Sept. 9, 2010, at 6
p.m. Peet’s Coffee & Tea, San Francisco’s Ferry Building
Marketplace, located along the Embarcadero at the foot of Market
Street (415) 593-3831
Alta de Dota is just one example of Peet’s limited edition
offerings and is only part of their sustainability story. Other
sustainability practices include green roasting, involvement with
Non-Government Organizations (NGOs), focused philanthropy and green
certified offerings. More information about Peet’s other special
coffee offerings is online at
http://www.peets.com/shop/coffee_special.asp. Further information
about Peet’s sustainability programs is available online at
http://www.peets.com/sustainable.
ABOUT PEET’S COFFEE & TEA, INC.
Peet's Coffee & Tea, Inc., (PEET), is the premier specialty
coffee and tea company in the United States. Peet's buys the
highest quality beans in the world, artisan roasts every bean by
hand to order, and delivers all of its coffee quickly for superior
freshness no matter where it is sold. Founded in 1966 in Berkeley,
Calif. by Alfred Peet, who is widely recognized as the grandfather
of specialty coffee in the U.S., Peet's has a rapidly growing,
passionate customer following that seeks out Peet's coffees
wherever they go. Peet's is committed to strategically growing its
business through many channels without compromising the
extraordinary quality of its coffee. For more information about
Peet's Coffee & Tea, Inc. visit www.peets.com.
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