SOUTHLAKE, Texas, Dec. 7, 2020 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), the leading software and
technology provider that powers the global travel industry, and
LATAM Airlines, South America's
largest and longest-serving airline, today announced the airline's
successful implementation of Sabre's Select Shopping solutions on
the carrier's website and call center. This implementation is the
latest addition to LATAM Airlines' suite of Sabre tools.
Larger airlines like LATAM can offer a variety of seat types
with Sabre's Branded Fares solution, helping them to compete with
low-cost carriers while also enabling the upsell of higher value
seats and services. Sabre's Shopping solutions now power the
consistent distribution of LATAM content across all of their
channels, with incredible accuracy in pricing and availability down
to the last seat.
Since the implementation, LATAM reports its website has
experienced close to a 3% increase in passenger booking
conversions.
"After several weeks of use, we can confidently say that adding
Sabre's Select Shopping solutions to our suite of tools was a great
choice. We are proud to offer our customers a more robust booking
experience to better suit their travel needs," said Ricard Vila, Chief Digital Officer, LATAM
Airlines. "We are excited to see such positive results so quickly
following the implementation of this new solution. The transition
was simple, smooth and completed in less than two months."
LATAM Airlines has continued to see a gradual recovery of its
passenger operations over the last months and increased its weekly
operations — both domestic and international.
"At Sabre, we embrace the opportunity that comes along with
challenges," said Ana Maria Escobar,
Vice President, Airline Sales for Latin
America and the Caribbean,
Sabre Travel Solutions. "Our technology can help our partners
overcome their biggest obstacles as the business of air travel
continues to evolve, particularly when it comes to travelers'
shifting expectations."
Select Shopping, which comprises Branded Fares and Exchange
Shop, provides end-to-end servicing and support, allowing airlines
to offer travelers diverse price points and achieve more accurate
responses to easily fulfill booking requests. LATAM Airlines also
utilizes Digital Connect and Dynamic Retailer, which work in tandem
and easily enable future upgrades.
About Sabre Corporation
Sabre Corporation is a leading software and technology company that
powers the global travel industry, serving a wide range of travel
companies including airlines, hoteliers, travel agencies and other
suppliers. The company provides retailing, distribution and
fulfilment solutions that help its customers operate more
efficiently, drive revenue and offer personalized traveler
experiences. Through its leading travel marketplace, Sabre connects
travel suppliers with buyers from around the globe. Sabre's
technology platform manages more than $260B worth of global travel spend annually.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world. For more information visit www.sabre.com.
About LATAM Airlines Group S.A.
LATAM is Latin America's leading airline group, with
presence in five domestic markets in South America: Brazil, Chile, Colombia, Ecuador and Peru, along with international operations
within Latin America and to
Europe, US and the Caribbean. The group operates a fleet
including Boeing 787, Airbus A350, A321, A320neo and A319 aircraft,
the most modern models of their kind. LATAM is the only airline
group of the Americas and one three in the world to join the Dow
Jones Sustainability Index World, where it's recognized for its
sustainable practices, based on three criteria: economics, social
and environmental. The shares of LATAM Airlines Group are traded in
the Santiago Stock Exchange and in the US, its ADRs are traded in
the OTC (over-the counter) markets. 6 For further information,
visit www.latam.com. For financial information:
www.latamairlinesgroup.net.
SABR-F
Contacts:
Media
Kristin Hays
kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
sabrenews@sabre.com
Investors
Kevin
Crissey
kevin.crissey@sabre.com
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SOURCE Sabre Corporation