SOUTHLAKE, Texas, Feb. 21, 2022 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), a leading software and
technology provider that powers the global travel industry, today
announced a new agreement with Cathay Pacific Airways, to enable
the carrier to achieve strategic pricing and intelligent offer
creation in today's complex and dynamic travel marketplace.
Sabre's AirVision Fares Manager and Fares Optimizer bring
together integrated end-to-end automation and intelligence to fares
management by incorporating publicly available competitor fare
benchmarking and automating fare rule adjustments, empowering
analysts to make astute pricing decisions in an effort to drive
incremental revenue opportunities. Fares Manager helps airlines by
proactively detecting and automatically suggesting responses to
competitive price changes by optimizing and publishing fares and
rules with minimal latency. Meanwhile, Fares Optimizer empowers
airlines to utilize booking and shopping data to understand
purchase behaviour and optimize fares based on demand, price
sensitivity and competition.
"It's essential to be able to mine real time market data to
respond dynamically to market conditions while taking into account
customer segmentation, demand, willingness to pay and competition,"
said Cathay Pacific General Manager, Revenue Management Navin
Chellaram. "As the industry looks to recovery, we want to ensure we
move forward with the right technology partner to modernise our
fares management model, enhance our business processes and offer
our customers the right fares every time."
Moving to Sabre's agile pricing solutions will enable Cathay
Pacific Airways, Hong Kong's home
carrier which is a founding member of the oneworld® global alliance
to transition to a robust, cloud-based fares solution.
"At Sabre, we are resolutely focused on technological
transformation," said Rakesh
Narayanan, Vice President, Regional General Manager,
Asia Pacific, Travel Solutions
Airline Sales, "so we're thrilled to be able to support Cathay as
they embark on their technological advancement journey. There are
many factors that need to come into play to accelerate recovery in
the industry and, for all airlines, it's essential they have the
right technological tools in their armoury to enable them to offer
the most attractive, competitive fares amid dynamic market
conditions."
About Sabre Corporation
Sabre Corporation is a leading software and technology company that
powers the global travel industry, serving a wide range of travel
companies including airlines, hoteliers, travel agencies and other
suppliers. The company provides retailing, distribution and
fulfilment solutions that help its customers operate more
efficiently, drive revenue and offer personalized traveler
experiences. Through its leading travel marketplace, Sabre connects
travel suppliers with buyers from around the globe. Sabre's
technology platform manages more than $260B worth of global travel spend annually.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world. For more information visit www.sabre.com.
SABR-F
Sabre Contacts:
Media
Kristin Hays, Senior Vice President,
Global Communications
kristin.hays@sabre.com
Heidi Castle, Senior Director,
Global Communications
heidi.castle@sabre.com
Investors
Kevin
Crissey, Vice President, Investor Relations
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation