Washington Post Story Featuring 22nd Century VLN Products Highlights Proposed FDA Reduced Nicotine Content Policy Could Initially Benefit An Estimated 13 Million Smokers
14 Janvier 2025 - 3:25PM
22nd Century Group, Inc. (Nasdaq: XXII), a tobacco products company
that is leading the fight against nicotine and believes smokers
should have a choice about their nicotine consumption, was featured
today in a Washington Post news story
(https://www.washingtonpost.com/health/2025/01/14/cigarettes-low-nicotine-regulation-biden/)
addressing new federal policy activities that could reduce the
health harms of smoking. The article focuses on a recent U.S. Food
and Drug Administration policy proposal to mandate reduced nicotine
content in cigarettes, which recently cleared review by the U.S.
Office of Management and Budget on January 3, 2025.
“While we are in the final days of the Biden
administration, this policy – which may be the most ambitious and
impactful smoking harm reduction policy in a generation – was
originally jumpstarted in 2017 during the first Trump
administration by then FDA Commissioner Scott Gottlieb, a major
proponent of smoking harm reduction,” said Larry Firestone, Chief
Executive Officer of 22nd Century Group. “We are excited to see
federal policy continue to progress even as we continue to roll out
the first reduced nicotine cigarettes commercially across the U.S.,
demonstrating that adult smokers who want this product can use it
effectively to control their nicotine intake.”
The proposal is based on decades of clinical
research underpinned by reduced nicotine content cigarettes
manufactured by 22nd Century showing that adult smokers can control
their smoking when using a reduced nicotine content cigarette in
place of conventional nicotine cigarettes currently sold by the
major tobacco companies. 22nd Century’s VLN branded low nicotine
cigarettes are the first and only combustible tobacco products to
receive authorization by the FDA under its Modified Risk Tobacco
Product designation and available at more than 5,000 stores across
the country.
“While this may be a David-and-Goliath story, we
are quickly moving ahead with an increasing number of retailers who
are interested in not only putting our VLN products on the shelf,
but also stocking their own or other brands of reduced nicotine
cigarettes that we can manufacture or license using our proprietary
tobacco strains, creating a new category in the market. Using VLN
products mirrors the growing non-alcoholic beer and spirits
segments in adult beverage as consumers seek alternatives to
traditional products in those categories.”
“The FDA originally estimated in the first five
years alone that 13 million smokers could benefit under this
policy, a tremendous figure for public health across the country.
Big Tobacco has tried to question whether this policy could be
achieved on a commercial basis or suggest contraband cigarettes
would be a major issue. 22nd Century has demonstrated that not only
is this policy commercially viable, it is also effective at the
primary goal – controlling nicotine intake and cutting smoking
activity,” said Firestone. About 22nd Century Group,
Inc.
22nd Century Group is the pioneering nicotine
harm reduction company in the tobacco industry enabling smokers to
take control of their nicotine consumption.
We created our flagship product, the VLN®
cigarette, to give traditional cigarette smokers an authentic and
familiar alternative that helps them take control of their nicotine
consumption. VLN® cigarettes have 95% less nicotine than the
traditional cigarette and have been proven to greatly reduce
nicotine consumption. Instead of offering new ways of delivering
nicotine to addicted smokers, we offer smokers the option to take
control of their nicotine consumption and make informed and more
productive choices, including the choice to avoid addictive levels
of nicotine altogether.
Our wholly owned subsidiaries include a leading
cigarette manufacturer that produces all VLN® products and provides
turnkey contract manufacturing for other tobacco brands both
domestically and internationally. The 60,000 square foot facility
in Mocksville, North Carolina has the capacity to produce more than
45 million cartons of combusted tobacco products annually with
additional space for expansion.
Our proprietary reduced nicotine tobacco blends
are made possible by comprehensive and patented technologies that
regulate nicotine biosynthesis activities in the tobacco plant,
resulting in full flavor and high yield with 95% less nicotine. Our
extensive patent portfolio has been developed to ensure we have the
only low nicotine combustible cigarette in the United States and
critical international markets.
VLN® and Helps You Smoke Less® are registered
trademarks of 22nd Century Limited LLC.
Learn more at xxiicentury.com, on X
(formerly Twitter), on LinkedIn, and on YouTube.
Learn more about
VLN® at tryvln.com.
Cautionary Note Regarding
Forward-Looking Statements
Except for historical information, all of the
statements, expectations, and assumptions contained in this press
release are forward-looking statements, including but not limited
to our full year business outlook. Forward-looking statements
typically contain terms such as “anticipate,” “believe,”
“consider,” “continue,” “could,” “estimate,” “expect,” “explore,”
“foresee,” “goal,” “guidance,” “intend,” “likely,” “may,” “plan,”
“potential,” “predict,” “preliminary,” “probable,” “project,”
“promising,” “seek,” “should,” “will,” “would,” and similar
expressions. Forward-looking statements include, but are not
limited to, statements regarding (i) our cost reduction
initiatives, (ii) our expectations regarding regulatory
enforcement, including our ability to receive an exemption from new
regulations, (iii) our financial and operating performance and (iv)
our expectations for our business interruption insurance claim.
Actual results might differ materially from those explicit or
implicit in forward-looking statements. Important factors that
could cause actual results to differ materially are set forth in
“Risk Factors” in the Company’s Annual Report on Form 10-K filed on
March 28, 2024, and in the Company’s Quarterly Reports filed on May
15, 2024, August 13, 2024, and November 11, 2024. All information
provided in this release is as of the date hereof, and the Company
assumes no obligation to and does not intend to update these
forward-looking statements, except as required by law.
Investor Relations & Media ContactMatt
KrepsInvestor Relations22nd Century
Groupmkreps@xxiicentury.com214-597-8200
22nd Century (NASDAQ:XXII)
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