New ADM Report Highlights Power, Urgency of Regenerative Agriculture for Consumers and CPGs
08 Novembre 2023 - 3:00PM
Business Wire
Survey demonstrates importance of moving quickly and choosing
the right partner to meet consumer needs
ADM (NYSE:ADM), a global leader in sustainable agriculture
supply chains, today issued “Farming for the Future: The State of
Regenerative Agriculture Program Adoption.”
The comprehensive report, based on survey data from both
consumers and consumer product and retail decision-makers obtained
via ADM’s proprietary consumer insights platform, Outside VoiceSM,
builds on earlier ADM research by assessing the business drivers,
opportunities and challenges for companies looking to adopt
regenerative agricultural practices. Earlier this year, ADM
research showed that sustainability sourcing claims – and
particularly sourcing claims regarding regenerative agriculture –
positively impacted consumer purchase decisions. Now, ADM’s newest
research report reaffirms the promise and potential of regenerative
agriculture practices to meet growing consumer demand for
sustainably sourced products while building business resilience for
the companies that meet those needs. The focus and opportunities
are significant: Industry-wide, revenue from regenerative
agriculture is expected to grow from $8.70 billion in 2022 to
$32.29 billion by 2032.
Among the report’s topline findings:
- Sustainability-minded consumers are driving demand.
- Adopting regenerative agriculture practices could boost
consumer perception, bolster trust and increase purchase
consideration. Notably, after learning more about regenerative
agriculture, 73% of consumers agreed they would be more likely to
trust retailers and brands that implement regenerative agriculture
programs, and 72% agreed that they would be more likely to purchase
from them.
- Retailers and CPG brands understand the opportunity and the
urgency around regenerative agriculture; of those that don’t
currently have programs in place, 65% say their company plans to
adopt a program in the next five years or sooner. And late adopters
sense they’re falling behind.
- Decision-makers agree on the importance of finding the right
industry partners to advance their regenerative agriculture
goals.
“Our new research clearly shows that consumers are more
interested in products that come from companies involved in
regenerative agriculture – and executives understand the urgency to
be one of those companies,” said Conrad Givers, ADM’s vice
president of Strategic Differentiation. “From our relationships
with hundreds of thousands of farmers around the globe, to our
unparalleled R&D and formulation expertise, to our unmatched
global footprint, ADM is uniquely positioned to partner with both
farmers and downstream customers to meet those growing consumer
needs.”
ADM’s principles of regenerative principles are based on
Indigenous ways of land managements and are adaptive to local
physical conditions and culture. These principles include:
- Minimizing soil disturbance
- Maintaining living roots in soil
- Continuously covering bare soil
- Maximizing diversity with emphasis on crops, soil microbes, and
pollinators
- Responsibly managing inputs including nutrients and
pesticides
ADM offers unparalleled capabilities to create value for the
entire value chain by partnering to implement and scale
regenerative agriculture, working with downstream customers like
PepsiCo, Nestlé, and Carlsberg; technology partners like Farmers
Business Network; and conservation organizations like Practical
Farmers of Iowa, Ducks Unlimited, and American Farmland Trust. In
addition, ADM participates in industry initiatives and coalitions
such as Field to Market, Cool Farm Alliance, and Sustainable
Agriculture Initiative, and leverages funding opportunities to
bring more value to farmers, such as through the National Fish and
Wildlife Foundation as well as participation in USDA’s Partnership
for Climate Smart Commodities. ADM’s regenerative agriculture
programs feature direct financial support for farmers; easy
processes and cutting-edge technologies to ensure low barriers to
entry; and a broad range of support and guidance from both internal
and third-party experts. In 2022, the company enrolled 1,900 U.S.
producers representing more than 1 million acres, resulting in an
estimated reduction of 253,000 MT of CO2e and sequestration of
115,500 MT of CO2. ADM has set a target to engage 4 million
regenerative agriculture acres globally by 2025.
To read ADM’s full research findings, click here.
About ADM
ADM unlocks the power of nature to enrich the quality of life.
We’re a premier global human and animal nutrition company,
delivering solutions today with an eye to the future. We’re blazing
new trails in health and well-being as our scientists develop
groundbreaking products to support healthier living. We’re a
cutting-edge innovator leading the way to a new future of
plant-based consumer and industrial solutions to replace
petroleum-based products. We’re an unmatched agricultural supply
chain manager and processor, providing food security by connecting
local needs with global capabilities. And we’re a leader in
sustainability, scaling across entire value chains to help
decarbonize our industry and safeguard our planet. From the seed of
the idea to the outcome of the solution, we give customers an edge
in solving the nutritional and sustainability challenges of today
and tomorrow. Learn more at www.adm.com.
Source: ADM Source: Corporate Release
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ADM Media Relations Jackie Anderson media@adm.com
312-634-8484
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