Evolving an 18-year partnership with Calix,
SCTelcom leverages the latest managed service offerings for the
Calix Broadband Platform to completely transform rural life in
Kansas and Oklahoma for students, teachers, parents, community
organizers, and small business owners, earning a Net Promoter Score
of 79 and a 3 percent ARPU lift in the past six months alone
Today, Calix, Inc. (NYSE: CALX) announced that, in only six
months, SCTelcom enhanced subscriber loyalty and revenue by
extending exceptional broadband experiences to all facets of rural
life with SmartLife™ managed services and the Calix Broadband
Platform.
Broadband service providers (BSPs) leverage the singular Calix
Platform and integrated SmartLife managed services to connect homes
(SmartHome™), parks, recreational fields, festivals, government
services (SmartTown™), and local small businesses (SmartBiz™). Even
small BSP teams can leverage SmartLife to deliver secure and
reliable broadband everywhere their subscribers go in town. A
comprehensive portfolio of managed services and the Calix
Platform’s cloud capabilities enable BSPs to easily grow their
offerings, delivering unrivaled subscriber experiences that win
market share.
“We are proud to deliver exceptional broadband experiences that
extend to every corner of the rural communities we have served for
over 70 years,” said Carla Shearer, chief executive officer and
general manager at SCTelcom. “Outdoor wireless connectivity
increased 75 percent in the first town where we deployed
SmartTown—Attica, Kansas. This transformative shift fundamentally
alters residents’ day-to-day lives. We established a SmartTown
community for educators, reaching hundreds of teachers across our
coverage area to ensure secure and reliable connectivity during
school evacuations in rural towns with limited cell coverage. We
are deeply committed to continue reshaping rural connectivity
across our network footprint, proving that no region is too remote
for high-quality, reliable broadband services. Our almost
two-decade-long collaboration with Calix has been instrumental in
this community transformation.”
Utilizing the Calix Platform and SmartLife managed services,
SCTelcom is:
- Earning exceptional NPS and CSAT with unmatched subscriber
experiences. SCTelcom has a longstanding commitment to
innovating for the customer experience. In 2021, they were awarded
a Calix Innovations Award for leadership in customer support
practices. Operating in communities with limited cell service, the
telephone cooperative significantly expanded their offerings with
managed services to address digital equity challenges and
strengthen community ties. Throughout this growth, they maintained
a CSAT in the 90s and now boast an overall Net Promoter Score℠
(NPS®) of 79—more than double the industry average. Among
subscribers utilizing Calix Wi-Fi systems and SCTelcom’s
personalized mobile app, their NPS soared to 88.
- Transforming every part of rural life for citizens while
growing ARPU. Since SCTelcom deployed SmartTown and added
community-wide Wi-Fi to their residential offerings, they have
grown average revenue per user (ARPU) by 3 percent. The SCTelcom
SmartTown network delivers secure connectivity to local events like
baseball tournaments and rodeos, streamlining digital ticketing for
festivals and enabling vendors and food trucks to conduct digital
transactions. Out-of-town family members can stream local high
school sports to support their favorite teams, and teachers can
rely on a secure, uninterrupted connection for emergency
communications.
- Stimulating economic activity by enabling small business
success. SCTelcom launched SmartBiz in 2023 to deliver
purpose-built broadband solutions for small business owners. In six
months, the service has quickly gained popularity for its ease of
use, allowing business owners to control their secure networks for
point-of-sale systems, staff, and customers. In January, SCTelcom
included SmartBiz in new business plans aimed at supporting small
business subscribers in growing their businesses.
The SCTelcom team leverages ready-made, customizable marketing
assets in the Calix Market Activation program to promote the value
of managed services to their subscribers. The cooperative utilizes
the award-winning Gerry Dee commercial campaign videos from Calix
to engage subscribers with family-friendly humor on serious topics
like cybersecurity. Putting their own spin on these assets,
SCTelcom shares these videos on social media along with the number
of digital threats they block for subscribers each month, often
totaling 20,000 or more.
“Leveraging our investment in the Calix Platform and SmartLife
managed services, we are not only meeting the current needs of our
communities but also shaping their digital future,” said Shearer.
“We take pride in the value we provide our subscribers and—with
guidance from Calix—continue to find engaging and exciting ways to
communicate that value.”
SCTelcom engaged the Calix Smart Start for Managed Services
program to speed up time to market for SmartTown and SmartBiz. They
collaborated with Calix customer success managers (CSMs) on
in-person events, bootcamps, and multichannel campaigns for
successful onboarding. Post-launch, SCTelcom worked with business
intelligence analysts from Calix Business Insights Services to
analyze subscriber feedback, developing strategies to further
refine services to enhance customer satisfaction.
“For almost 25 years, the Calix team has lived our values,
helping our customers transform rural communities,” said Michael
Weening, president and chief executive officer at Calix. “We are
proud to support SCTelcom’s mission to democratize broadband
services to make a multi-generational impact in Kansas and
Oklahoma. Less than two years after we launched SmartTown, they
leveraged it to change how their subscribers work, learn, and
connect with their families. A little over a year since we released
SmartBiz, they are already helping local small businesses grow and
prosper across their communities. Carla and her team exemplify what
can be achieved with the power of the Calix Platform—transforming
rural life while lowering operating costs and earning
industry-beating NPS.”
Watch the webinar replay, “How Do Top Service Providers Use
Community Wi-Fi to Drive Revenue?” to learn how SCTelcom is
utilizing SmartLife managed services to enhance life in their
communities.
About Calix
Calix, Inc. (NYSE: CALX)—Calix is a cloud and appliance-based
platform and managed services company. Broadband service providers
leverage the Calix broadband platform, cloud, and managed services
to simplify operations, engagement, and service; innovate for their
consumer, business, and municipal subscribers; and grow their
business and the communities they serve.
Our end-to-end platform and managed services democratize the use
of data, enabling our customers of any size to operate efficiently,
acquire subscribers, and deliver exceptional experiences. Calix is
dedicated to driving continuous improvement in partnership with our
growing ecosystem to support the transformation of our customers
and their communities.
This press release contains forward-looking statements that are
based upon management’s current expectations and are inherently
uncertain. Forward-looking statements are based upon information
available to us as of the date of this release, and we assume no
obligation to revise or update any such forward-looking statement
to reflect any event or circumstance after the date of this
release, except as required by law. Actual results and the timing
of events could differ materially from current expectations based
on risks and uncertainties affecting Calix’s business. The reader
is cautioned not to rely on the forward-looking statements
contained in this press release. Additional information on
potential factors that could affect Calix’s results and other risks
and uncertainties are detailed in its quarterly reports on Form
10-Q and Annual Report on Form 10-K filed with the SEC and
available at www.sec.gov.
Calix and the Calix logo are trademarks or registered trademarks
of Calix and/or its affiliates in the U.S. and other countries. A
listing of Calix’s trademarks can be found at
https://www.calix.com/legal/trademarks.html. Third-party trademarks
mentioned are the property of their respective owners.
Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons
are registered trademarks of Bain & Company, Inc., Satmetrix
Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net
Promoter System℠ are service marks of Bain & Company, Inc.,
Satmetrix Systems, Inc., and Fred Reichheld.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240606910573/en/
Press Inquiries: Alison Crisci 919-353-4323
alison.crisci@calix.com
Investor Inquiries: Jim Fanucchi
investorrelations@calix.com
Calix (NYSE:CALX)
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