CHICAGO, Dec. 19, 2019 /PRNewswire/ -- Cision today
released a holly jolly case study exploring their work
with client Kringle Industries - the world's leading provider in
holiday spirit to kids from 1 to 92.
Kringle Industries, who has been bringing toys and joys to
children all over the world for hundreds of years, suspected a
recent decline in public sentiment towards their CEO (Chief Elf
Officer), Santa Claus. Unfortunately, their only means of measuring
Santa-ment was the centuries-old Clausometer, which runs on
Christmas spirit. The communications team at Kringle decided it was
time to adopt a more modern monitoring and analytics solution to
determine the true state of their brand and form a plan of action
going forward.
Kringle Industries turned to the power of the Cision
Communications Cloud to learn more about how public Santa-ment
toward Santa was actually trending. With Cision's social and earned
media monitoring capabilities, Kringle was able to generate
detailed reports on declining global perception of Santa and
holiday cheer, helping the team of PR elves truly understand the
context of those conversations and develop a response.
"An elf is always up for a challenge!" explained Penny Sprinkle, Head Public Relations Elf at
Kringle Industries. "The Clausometer is a dear antique, but it's
simply not up to measuring cutting-edge stats like share of voice
across media or tapping into influencers who can help spread our
message of holiday spirit."
Sprinkle knew her team needed a compelling story to stand out
and engaged in an integrated marketing campaign blitz(en). First,
they commissioned a third-party research study that found that
children who received presents from Santa in 2018 were happier,
scored higher on standardized tests, and listened to their parents
better than children who did not receive presents from Santa.
To promote the study's findings, Kringle PR elves:
- Pushed out a variety of paid and owned media, including a fully
optimized press release and PDF of the full report
- Engaged in outreach promoting the study to a set of carefully
chosen media publications and social media influencers that would
resonate with their target audiences
- Used Cision Impact to retarget relevant audiences who had
consumed earned media about other holiday topics, including Black
Friday, seasonal recipes, and the year's hottest toys
"Kringle Industries is a family business that has been around
for many centuries. We stand the test of time because we constantly
innovate and embrace new technologies in all facets of our
organization – you should see our state-of-the-art toy workshop –
which is why our PR elves ho-ho-honed in on the Cision
Communications Cloud," said Sprinkle.
For more on how Santa's PR team got holiday spirit back on track
with Cision, including the results of their integrated marketing
campaign, read the full case study here.
ABOUT KRINGLE INDUSTRIES
Kringle Industries is the world's leading provider in holiday joy
to children of all ages. Backed by passionate elves and supporters
across the magical world, we're challenging the way people think
about Santa, working to keep age-old traditions alive in an
increasingly distracted modern world. We believe that holiday joy
can and will deliver life-shaping moments every child can carry in
their hearts all through the year, and hopefully years to come.
Kringle Industries exists to make this happen and with your
support, we'll make those memorable moments possible. Visit your
sugarplum dreams to learn more.
ABOUT CISION
Cision Ltd. (NYSE: CISN) is a leading global provider of earned
media software and services to public relations and marketing
communications professionals. Cision's software allows users to
identify key influencers, craft and distribute strategic content,
and measure meaningful impact. Cision has over 4,500 employees with
offices in 22 countries throughout the Americas, EMEA, and APAC.
For more information about its award-winning products and services,
including the Cision Communications Cloud®, visit www.cision.com
and follow Cision on Twitter @Cision.
Media Contact:
Rebecca Dersh
PR Manager and Elf-In-Training
cisionpr@cision.com
View original content to download
multimedia:http://www.prnewswire.com/news-releases/kringle-industries-partners-with-cision-to-spread-holiday-cheer-300977740.html
SOURCE Cision Ltd.