Teva Introduces Aventrail, The Brand’s Most Innovative Trail Running Sandal
26 Juin 2024 - 3:00PM
Business Wire
Aventrail delivers an entirely new sensation of
freedom while running and adventuring outdoors.
Teva®, a division of Deckers Brands (NYSE: DECK), is continuing
to push the boundaries in performance footwear, introducing the
first-of-its-kind, trail running sandal built for an uninhibited
run experience. Aventrail was created to bridge a gap in the trail
running market between running sandals with minimal support and
modern running shoes with underfoot innovation and cushion.
Delivering the responsiveness of a running shoe and sensation of a
sandal, the new Aventrail is built for the backcountry with a
foot-hugging W Strapping System, HYPER-COMF underfoot cushioning,
and a durable Spider Rubber® outsole with tiered traction lugs for
grip on trails.
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Teva launches new trail running sandal
(Photo: Business Wire)
“The difference between a true performance trail running sandal
and trail running shoe is the elevated experience of freedom. This
sandal has the qualities of a running shoe (grip, cushion,
propulsion,) but now has additional high-performance elements,”
says Jean-Luc Diard, Global VP of Innovation at Deckers Brands and
Co-Founder of HOKA(R). “The Aventrail sandal has extra
breathability—key for performance and well-being—and the ability to
lock down your foot. Then comes feel. You feel further connected
with nature through the fact that you can enjoy everything about
it, at the speed you want, because your feet feel uninhibited— they
can experience extra sensations with less in between you and the
outdoors.”
Aventrail’s key differentiator is the engineered knit sandal
upper which offers breathability and forefoot lockdown, combined
with the responsiveness of HYPER-COMF cushioning and the durable
Spider Rubber® outsole to offer ample support on downhill descents.
The W Strapping System provides a secure and personalized fit,
allowing for a unique sensation of forefoot freedom with less
material on the upper when compared to a standard running shoe.
Aventrail can be worn with or without socks based on the runner’s
preference.
“Teva introduced the very first sport sandal 40 years ago at its
inception, and to now unveil Aventrail, the brand’s first sandal
specifically designed for trail running, is a huge milestone and
testament to the brand’s history and next evolution in outdoor
performance,” says Lee Cox, Vice President and General Manager of
Teva, Ahnu, and Sanuk at Deckers Brands. “Backed by category
credibility, Aventrail introduces a new era of functional Teva
shoes, and we’re thrilled to continue innovating with this new
category expansion and product assortments.”
Designed for trail runners, fast hikers, and outdoor enthusiasts
looking for high quality products, new technology, and comfort for
all-day adventures, additional features of the Aventrail
include:
- W Strapping System provides secure lockdown, adjustability, and
a personalized fit
- Engineered knit upper offers breathability and forefoot
stability on varied terrain
- HYPER-COMF technology combines responsiveness of SuperCritical
Foams and supportive EVA that offers ample cushioning on downhill
descents
- Nylon plate delivers a propulsive ride and balanced uphill
acceleration
- Durable Spider Rubber® outsole with weight reducing cut
outs
- Tiered traction lugs for grip on trails
- Webbing made from 100% recycled plastic using traceable,
verifiable REPREVE® polyester yarn by Unifi®
- Weight: Men’s 11.9 oz (337 g), Women’s 9.7oz (275 g)
- Drop: 6 mm (.24 in)
- Stack Height: 33.5 mm heel/27.5 mm toe
Aventrail is now available for purchase on Teva.com (MSRP:
$145): LINK
About Teva®
In 1984, Teva created the world’s first sport sandal on the
banks of the Grand Canyon. The brand outfits free-spirited
adventure-seekers all over the world with versatile, modern outdoor
footwear. In 2020, Teva committed to reducing the brand’s
environmental impact by ensuring 100% of its iconic straps are made
with recycled plastic, so future generations can continue exploring
the wild world around them. Learn more about Teva, a division of
Deckers Brands, at teva.com or follow @Teva.
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and
distributing innovative footwear, apparel and accessories developed
for both everyday casual lifestyle use and high performance
activities. The Company’s portfolio of brands includes UGG®,
Koolaburra®, HOKA®, Teva®, Sanuk®, and AHNU®. Deckers Brands
products are sold in more than 50 countries and territories through
select department and specialty stores, Company-owned and operated
retail stores, and select online stores, including Company-owned
websites. Deckers Brands has over 50 years of history building
niche footwear brands into lifestyle market leaders attracting
millions of loyal consumers globally. For more information, please
visit www.deckers.com.
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For media inquiries, please contact: Teva@OutsidePR.com
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