Nation's Leading Branded Merchandise Agency
Tapped to Provide New Retail Assortment for F45's Global Fitness
Community
WOODINVILLE, Wash., June 7, 2023
/PRNewswire/ -- Bensussen Deutsch & Associates, LLC (BDA),
the nation's premier Merchandise Agency™ for iconic brands
including Major League Baseball, Johnson & Johnson, The Home
Depot, NBC, and Mercedes Benz, today
announced a merchandise partnership with F45 Training Holdings Inc.
(NYSE: FXLV) ("F45"), a global fitness community offering
in-person and on-demand workouts. BDA will create a new line of
merchandise to be sold via F45's website and in various F45 studios
nationwide.
BDA brings extensive fitness retail expertise to F45, having
worked with various companies in the wellness space to bring brands
to life through direct-to-consumer and in-store merchandise. BDA
will provide F45 with an on-trend assortment of accessories and
clothing such as gym bags, water bottles, performance shirts,
shorts, and loungewear for both men and women.
"F45 is one of the most exciting and recognizable brands in the
rapidly growing fitness industry," said Jay
Deutsch, CEO and co-founder of BDA. "F45 is known for its
core focus on function and innovation, and our branded merchandise
reflects this mindset. Our new line of F45 gear and accessories
will allow members to showcase their passion and commitment to the
brand in and outside of the studio."
F45 Training has a network of approximately 2,000 franchises
across 66 countries and offers unique 45-minute workouts, which
blend elements of high-intensity interval training (HIIT), circuit
training, and functional training, empowering members to achieve
extraordinary results.
"Selecting BDA as our retail partner was a natural fit; they
have a proven track record of growing brand recognition through
merchandise in the health and wellness space," said Brian Killingsworth, Chief Marketing Officer at
F45. "We know new members and F45 devotees will appreciate the
fashion-forward, functional approach of our new retail offerings
that you can wear from the studio to the street."
The 30-piece branded collection will be available to shop now at
https://shop.f45training.com/ and within most studios
worldwide. F45 will add to the selection based on members'
and franchisees' feedback.
About BDA
Bensussen Deutsch & Associates, LLC
(BDA), is an award-winning modern Merchandise Agency™ for iconic
brands, providing customized marketing, merchandising, e-commerce,
and fulfillment solutions for major sports and entertainment
properties and Fortune 1000 enterprises. A global firm with over 36
years of experience, BDA operates over 100 locations in 50 cities
around the globe. Clients like Dell, ExxonMobil, The Home Depot,
Johnson & Johnson, and Major League Baseball rely on BDA to
activate, motivate, and promote their events, employees, and
brands. For more information on the power of merchandise,
visit www.bdainc.com.
About F45 Training
F45 Training ("F45" or the
"Company") is a leading boutique fitness franchise platform
operating the F45, FS8 and Vive Active brands. F45 is a
high-intensity interval training (HIIT) workout that utilizes
proprietary technology, including a proven fitness platform that
leverages a rich content database of thousands of unique functional
training movements that offers members a new workout experience
each day. FS8 is a progressive new fitness concept that remixes the
best elements of pilates, tone and yoga. Vive Active is an
innovative, high energy fitness concept that focuses on athletic
reformer pilates. F45 is committed to supporting our expanding
global franchise network in the high growth boutique fitness
category. For more information, please visit
www.f45training.com.
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SOURCE Bensussen Deutsch & Associates, LLC