Athleta also debuts new brand campaign, Find
Your Movement, a powerful anthem to empower women and girls to
move
SAN
FRANCISCO, March 1, 2024 /PRNewswire/ -- Today, on
the first day of Women's History Month, Athleta announces a
historic five-year partnership with record-breaking athlete
Katie Ledecky, the world's most
decorated swimmer.
Ledecky joins Athleta in a wide-reaching partnership that
introduces the 21-time World Champion and 10-time Olympic medalist
as the newest member of Athleta's Power of She Collective, an
impressive group of elite athletes that champion Athleta's purpose
to empower women and girls to build confidence, strength and
wellbeing through movement.
"I've long admired Athleta for recognizing and authentically
supporting female athletes' individual and collective strengths,
and that's why I'm thrilled to partner with a brand that has values
that align with mine. I'm looking forward to being part of
something that inspires me on a personal level," said Ledecky.
"Athleta has a history of supporting athletes holistically, which
resonates with me. I'm more than my sport, and I know firsthand how
harnessing the ethos of Athleta's Power of She platform can help
empower women and girls."
Athleta's purpose-driven partnership philosophy, pioneered when
the brand signed Allyson Felix in
2019 and Simone Biles in 2021, is
grounded in shared values and dedicated to creating impact—going
beyond logo placement to support athletes holistically in and out
of their respective sports. Athleta launched the Power of She
Collective in 2023 to deepen its relationship with athletes at all
stages of their careers. The Power of She Collective members have a
unique seat at the table to influence innovative performance
product, access personal and professional mentorship opportunities
and participate in the brand's Power of She impact programs.
Current Collective partners include Mariah
Bell (Figure Skating), Monique
Billings (Basketball), Natalie
Coughlin (Swimming), Brenna
Huckaby (Paralympic Snowboarding), Jesse "Flex" Labreck
(American Ninja Warrior),
Jessica Mendoza (Softball),
Monica Puig (Tennis), Heather O'Reilly (Soccer), Albane Valenzuela (Golf), Winter Vinecki (Freestyle Aerial Skiing) and
Katie Zaferes (Triathlon) in
addition to Simone Biles, the most
decorated gymnast of all time with a combined 37 World and Olympic
medals.
"Athleta has always embraced authentic partnerships with
exceptional women who not only shine in their respect sports, but
also share our brand commitment to inspire women and girls through
movement," said Chris Blakeslee,
president and CEO, Athleta. "Passionate about philanthropy and a
leading role model for girls, Katie is the perfect addition to the
Athleta Power of She Collective family, and we're thrilled to
support her efforts to expand youth access to sports."
Throughout the duration of her deal, Ledecky will serve as an
advisor to Athleta's impact platform, The Power of She Fund,
which supports organizations aligned with the brand's mission. She
will also participate in product wear testing to drive
best-in-class performance across Athleta's assortment, wear Athleta
as her trusted performance apparel brand outside of the pool and
appear in key Athleta campaigns.
Athleta Debuts New Find Your Movement Campaign
Today, Athleta also unveils a new, multi-chapter brand campaign,
Find Your Movement, a rally cry of Athleta's values, purpose, and
role in this world – championing and celebrating the power and joy
of movement, in any form.
"Find Your Movement is Athleta's empowering anthem in perpetuity
to women and young girls to strive for balance and build confidence
through movement," said Julia Leach,
Chief Creative Officer, Athleta. "Introducing Find Your Movement on
the first day of Women's History Month is incredibly fitting since
the campaign features powerful female athletes and role models who
continue to break barriers and make history both in and out of
their respective sports alongside women and girls from all walks of
life who move in their own ways."
Ledecky as well as other Power of She Collective members will be
predominantly featured in various chapters of the campaign.
For more information, visit www.athleta.com and follow Athleta
on social media via Instagram, TikTok, Facebook and X.
About Athleta:
A certified B Corporation, Athleta is a premium performance
lifestyle brand with a purpose of inspiring and empowering women
and girls to find confidence, strength, and wellbeing through
movement. Athleta's versatile performance apparel is designed for
women by women, with inclusivity at its core. Founded in 1998,
Athleta integrates performance and technical features across its
collection to support women across their entire lifestyle—from yoga
and training to travel and recovery. In 2016, the company launched
Athleta Girl mirroring its signature performance in styles for the
next generation. Based in San Francisco,
CA and a Gap Inc. brand (NYSE: GPS), Athleta apparel is
available at its more than 250 retail stores across the United States and Canada and at Athleta.com.
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SOURCE Athleta