From 10 million coffee beverages ordered after
5pm, to over 53 million items ordered
with added spice, the year was marked by bold choices and breaking
the norms
CHICAGO, Dec. 12,
2023 /PRNewswire/ -- Today, Grubhub
launches its annual retrospective, the 2023 Delivered report,
which analyzes millions of orders from diners across the U.S. to
uncover the biggest food and beverage trends of the year.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9230851-grubhub-2023-delivered-trend-report/
While last year's biggest trend was diners seeking comfort
wrapped in a warm burrito, in 2023 'doing it for the vibes' was a
way of life as diners found joy in stepping out of their comfort
zones and breaking conventions, such as embracing pineapple on
pizza and ordering salads with a side of fries.
Let's Unwrap the Top Vibes that Brought Joy to Diners in
2023
IT'S GIVING FIRE: SCOVILLE SCALES WERE OFF THE
CHARTS
In 2023, over 53 MILLION items were ordered with
added spice. Classic favorites like Sriracha were added over
91,000 times, and buffalo chicken wings came in first as the most
ordered wing flavor followed by lemon pepper, BBQ, Teriyaki and
Garlic Parmesan.
Top 5 Spicy Dishes Ordered in 2023
- Spicy potato soft tacos
- Spicy chicken sandwich
- Spicy tuna roll
- Hot and sour soup
- Drunken noodles
To celebrate buffalo chicken wings claiming the title as the
most popular wing order of the year, Buffalo Wild Wings is offering
50% OFF one wings menu item, up to $10 off ($30
minimum order). This exclusive offer is valid for today only
(12/12). No promo code is needed as the offer will automatically be
applied at check-out on eligible Buffalo Wild Wings orders in the
Grubhub app, one redemption per diner. Terms of use available
here.
Fun chicken wing fact: Flats remain on top, being ordered 10
times more than drums.
IT'S GIVING FIZZ: WORK BREAKS HIT DIFFERENT WITH A DIET
SODA
The #dietcokebreak trended with over 43 million views
on TikTok, and people rushed to Grubhub to get their fix with
in-office orders of Diet Coke increasing by
17% in 2023.
Top 5 Sodas Ordered in 2023:
- Diet Coke
- Coke
- Sprite
- Dr. Pepper
- Ginger Ale
IT'S GIVING MIDNIGHT OIL: CAFFEINE CRAVINGS WENT AFTER
HOURS
People were winding up, not winding down this year
with over 10 MILLION coffee beverages ordered after 5
p.m.
Top 5 Coffee Beverages Ordered in 2023:
- Iced Coffee
- Caramel Frappe
- Mocha Frappe
- Cappuccino
- Hot Coffee
IT'S GIVING MOO: REAL MILK CAME BACK WITH REAL
DRIP
This year, cows had a comeback as dairy in
coffee beverages had a 20% increase and whole
milk took the lead among the top 3 dairy orders followed by 2%
milk, and chocolate milk.
IT'S GIVING CARBS: FRENCH FRIES BROUGHT BALANCE TO
SALADS
Over 600,000 customers ordered their salad paired
with french fries in 2023. While prior years were all about
wellness, in 2023 we didn't just settle for salads alone, but
embraced our favorite part of the meal: the french fry – making
it the top ordered side dish of 2023.
Top 5 French Fry Styles Ordered in 2023:
- Classic cut
- Waffle fries
- Cheese fries
- Sweet potato fries
- Curly fries
IT'S GIVING ALOHA: PINEAPPLE ON PIZZA GOES
MAINSTREAM
In the spirit of 'doing it for the vibes',
people didn't hold back especially when it came to their pizza. In
2023, Hawaiian Pizza lovers ordered pineapple with pride. This
topping on pizza rose 33% since last year – yum?
Top 5 Pizza Orders in 2023:
- Cheese Pizza
- Margherita Pizza
- Pepperoni Pizza
- Buffalo Chicken Pizza
- Hawaiian Pizza
IT'S GIVING TANGY: FROM FOOD TO FASHION, PICKLES WERE ON
EVERYTHING
Pickles had the largest increase since last year
as an individual ordered item with an 89% increase, totaling
over 6.9 MILLION orders in 2023. People embraced their love of
pickles – from food to fashion (if you own the viral pickle
sweatshirt, we see you) – and put the salty, briny indulgences on
everything.
Ready to get some joy delivered?
Amazon Prime members
can get a year of Grubhub+ for free (valued at $120/year). Enjoy unlimited $0 delivery fees on eligible orders and access to
other exclusive offers year-round. Use code DECEMBER30 for
30% off three Grubhub delivery orders of $15+ (up to $15 off) now through 12/23 when you sign up for
Grubhub+ through Amazon Prime. It's the gift that keeps giving!
Learn more, here.
Curious about your own 2023 Delivered report? Today, Grubhub is
also sending diners their customized recap report that unwraps
their individual ordering journey throughout the year.
Follow @Grubhub on X, Instagram, and TikTok.
For more information on Grubhub, visit
https://about.grubhub.com/.
About Grubhub
Grubhub is part of Just Eat Takeaway.com (LSE: JET, AMS:
TKWY), and is a leading U.S. food ordering and delivery
marketplace. Dedicated to connecting diners with the food they love
from their favorite local restaurants, Grubhub elevates food
ordering through innovative restaurant technology, easy-to-use
platforms, and an improved delivery experience. Grubhub features
more than 365,000 restaurant partners in over 4,000 U.S.
cities.
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SOURCE Grubhub