Exclusive, limited-edition peanuts available
September 13
AUSTIN,
Minn., Sept. 9, 2024 /PRNewswire/ -- In
celebration of National Peanut Day on Sept.
13, the makers of the PLANTERS® brand are
thrilled to announce the launch of PLANTERS® Special
Reserve peanuts. These limited-edition peanuts are specially grown,
hand-cooked and seasoned to perfection, catering to the discerning
palate of true peanut connoisseurs.
Harvested on less than 150 acres under the sun-soaked fields of
Virginia, PLANTERS®
Special Reserve peanuts are cultivated to be considerably larger
than the standard peanut. These unique nuts, complete with their
natural red skin, offer a balanced flavor profile of salt, crunch
and creaminess, making them the epitome of premium snacking.
"We are excited to offer this exclusive product to our loyal
fans and to honor the long-standing legacy of MR.
PEANUT®," said Kate
Coombs, brand manager for the PLANTERS® brand.
"PLANTERS® Special Reserve peanuts embody the pinnacle
of quality and taste, and we are delighted to celebrate National
Peanut Day with such a premium offering."
Peanut aficionados and MR. PEANUT® enthusiasts can
mark this rare occasion by acquiring PLANTERS® Special
Reserve in an exquisite collector's edition box. Available
exclusively at mrpeanutspecialreserve.com for $19.06 — a nod to the year the
PLANTERS® brand was founded — these peanuts are destined
to become a treasured keepsake. Sales begin at 9 a.m. (EDT) on National Peanut Day, Sept. 13, while supplies last.
To allow more peanut fans to take advantage of the
PLANTERS® Special Reserve peanuts, a limited quantity of
canisters will also be available at Walmart.com and Amazon.com,
with a suggested retail price of $9.98.
For more information about PLANTERS® products, MR.
PEANUT® and the limited-edition PLANTERS®
Special Reserve collection, visit Planters.com.
About the Planters® Brand
Founded in 1906 in
Wilkes-Barre, Pa., the
Planters® brand has been the ultimate snacking
solution for consumers for over a century with a vast portfolio of
peanuts, snackable nut mixes, seeds, cheez curls, cheez balls, and
so much more. No matter what you're craving — salted, unsalted, dry
roasted, honey roasted, whole nuts, half nuts, peanuts, cashews,
mixed nuts — Planters® products have you covered.
The Planters® brand, which has been owned by
Hormel Foods Corporation (NYSE: HRL) since 2021, is also home to
the beloved Mr. Peanut® character, who is
currently touring the salty streets of America in his world-famous
NUTmobile. Fans of the Planters® brand can
request the world's largest peanut on wheels by submitting a
request at plantersnutmobile.com/request. For more information on
all Planters® products, visit planters.com.
About Hormel Foods — Inspired People. Inspired
Food.™
Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food
company with over $12 billion in
annual revenue across more than 80 countries worldwide. Its brands
include Planters®, Skippy®,
SPAM®, Hormel® Natural Choice®,
Applegate®, Justin's®, Wholly®,
Hormel® Black Label®,
Columbus®, Jennie-O® and more than
30 other beloved brands. The company is a member of the S&P 500
Index and the S&P 500 Dividend Aristocrats, was named one of
the best companies to work for by U.S. News & World Report, one
of America's most responsible companies by Newsweek, recognized by
TIME magazine as one of the World's Best Companies, received a
perfect score of 100 on the 2023–24 Corporate Equality Index and
has received numerous other awards and accolades for its corporate
responsibility and community service efforts. The company lives by
its purpose statement — Inspired People. Inspired
Food.™ — to bring some of the world's most trusted
and iconic brands to tables across the globe. For more information,
visit hormelfoods.com.
Contact:
Media Relations
Hormel Foods
media@hormel.com
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SOURCE Hormel Foods Corporation