Makers of the authentic salsa brand immerse
New Yorkers with an unforgettable experience filled with
art, Mexican cuisine and the irresistible flavors of
HERDEZ® salsa at Chelsea
Market
NEW
YORK, Oct. 7, 2024 /PRNewswire/ -- In honor of
Hispanic Heritage Month, the makers
of HERDEZ® salsa, the No. 1 selling salsa
brand in Mexico, proudly announce
the launch of House of Heritage, an immersive experience
celebrating Hispanic heritage, culture and the art of dipping salsa
on October 10, 2024, at Chelsea
Market in New York City's
Meatpacking District.
The House of Heritage by the makers of HERDEZ® salsa
is a one-day-only, vibrant and interactive event that offers a
museum-like experience, paying homage to Hispanic food
culture, complete with the flavors and traditions of Mexican
cuisine led by Michelin-starred Chef Cosme
Enrique Aguilar; as well as a playful tribute to the art of
dipping salsa. Furthermore, guests will enjoy art installations by
regional Hispanic multimedia artists and nail art customization by
Latina-owned Chillhouse spa.
Guests will be transcended into an elevated mercado, providing a
sensory-rich immersion into traditions, tastes, and textures of
everyday Mexican life that include:
House of Heritage Cooking
Demonstrations
The
HERDEZ® brand stands as a beacon of
authenticity and quality in retail markets, offering a diverse
range of products that capture the essence of Mexican cuisine.
Michelin-starred Chef Cosme Enrique Aguilar
(Casa Enrique, Quique
Crudo, Cafe Henri) will host live cooking
demonstrations pairing fresh produce and seasonings from local
Hispanic vendors with HERDEZ® brand
authentic Mexican salsas and cooking sauces. Guests will be guided
through traditional and contemporary Mexican cuisine so they can
easily recreate delicious dishes at-home, including the
fan-favorite Spicy Street Corn Dip with
HERDEZ® Roasted Salsa Verde Medium. The Spicy
Street Corn Dip is the ultimate party food, perfect for game days,
barbecues or casual get-togethers. Pair this dip with
tortilla chips, fresh veggies, or even use it as a taco topping.
Its versatility makes it a go-to recipe for any
occasion.
House of
Heritage Dipiquette
Tutorials
The
HERDEZ® brand is more than just a salsa,
guacamole and dip brand; it's a lifestyle choice for those who
crave genuine Mexican flavors. The makers of
HERDEZ® salsa will introduce the brand's very
own Dipiquette Expert and social media
personality Harry
Hill to host entertaining tutorials on perfecting
the art of the dip. The Dipiquette class will
humorously demonstrate the technique and nuances of dipping salsa,
reassuring guests that their love of salsa is not to be taken
lightly.
House of Heritage Cultural
Experiences
At the heart of the
HERDEZ® brand is a commitment to fostering
community. In partnership with Mexican-owned, NYC-based Mexican
folkloric art store La Sirena NYC, founder
Dina Leor curated a diverse
collection of paintings and photography by NYC-based Mexican
artists including Gus Mexia Arte, Leticia
Valle, Maria D. Jimenez and Valente
Arena.
House of Heritage Nail
Customization
With nail art becoming a cultural and
stylistic means of expression, HERDEZ®
brand in partnership with legendary Latina-owned
spa Chillhouse, will be providing guests
creative HERDEZ® brand inspired nail
designs (e.g., tacos, chips and salsa, Mexican flag, Dia
de los Muertos skulls and Mexican marigolds
flowers).
The HERDEZ® brand fosters a deep connection with
Mexican heritage, creating a bridge between generations,
communities, and countries through shared
culinary experiences. Through initiatives celebrating Hispanic
Heritage Month, Día de los Muertos, and other cultural events, the
HERDEZ® brand aims to celebrate, promote and preserve
Mexican culture in New York City
and across the country.
Don't miss out on the chance to experience the rich culinary and
cultural heritage of Mexico with
the HERDEZ® brand. The first 100 attendees will have a
chance to receive a LIMITED-EDITION tote bag and goodies. The House
of Heritage is a one-day experience taking place on Thursday, October 10th at Chelsea Market, NYC's
premier food destination. Doors open to the public at 12:00pm until 5:00pm.
For more information and recipe ideas, visit
www.herdeztraditions.com, and follow the
HERDEZ® brand on Facebook, Instagram and
Pinterest.
Media Contact:
H&S Communications
Email: herdez@hs-pr.com
Website: https://www.megamexfoodservice.com/brand/herdez/
About the HERDEZ® Brand
The
HERDEZ® brand allows consumers to experience the
real flavor and culture of Mexico
at home with authentic salsas and sauces. The HERDEZ®
brand is the No. 1 selling salsa brand in Mexico and the leading authentic Mexican salsa
brand in homes across the US. Best known for products such as
HERDEZ® Salsa Verde, Salsa Casera and the original
Guacamole Salsa, the HERDEZ® brand is founded on
authenticity in flavor and quality you can trust. Innovative
authentic flavor experiences is at the forefront of their success.
The HERDEZ® brand is part of MegaMex Foods, one of the
fastest growing Mexican food companies in the US focused on
reimagining Mexican flavor. For more information and recipe ideas,
visit www.herdeztraditions.com and follow the HERDEZ®
brand on Facebook, Instagram and Pinterest.
About MegaMex Foods, LLC
MegaMex Foods, one of the
fastest growing Mexican food companies in the U.S., is focused on
reimagining Mexican flavor in restaurants and home kitchens across
the country. MegaMex Foods is proudly committed to authentic
ingredients and providing a real solution for achieving true
Mexican flavors with trusted products, including
WHOLLY®, LA
VICTORIA®, HERDEZ®,
EMBASA®, DOÑA MARIA®, BÚFALO® and
DON MIGUEL® brands.
A joint venture founded by Herdez del Fuerte and Hormel Foods
Corporation (NYSE: HRL), MegaMex Foods is headquartered in
Orange, California, with
facilities in Texas and
Mexico. MegaMex Foods has two
operating plants, numerous manufacturing partners and over 4,000
employees. For more information, visit www.megamexfoods.com
and www.mmxfoodservice.com.
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SOURCE MegaMex Foods