Sergio Lopez to
lead new Practice Area delivering best-in-class content production
services
NEW
YORK, June 5, 2024 /PRNewswire/ -- Omnicom
(NYSE: OMC) today announced the launch of Omnicom Production, a new
Practice Area that will bring together Omnicom's global production
capabilities. Omnicom Production will encompass Omnicom Studios,
eg+, Designory, Mother Tongue, Link9, and the production
departments currently housed within the company's creative networks
and agencies. Sergio Lopez, one of
the most progressive and awarded creative production leaders in the
industry, will lead the new entity as CEO.
Omnicom Production is born from Omnicom's leading creative and
media agencies and engineered for a data driven world. It will
provide scaled content solutions through its global network of
studios powered by data-led technology. It reaffirms Omnicom's
commitment to crafting content across every touchpoint of the
consumer journey that inspires and drives results.
At a time when brands feel like they must choose between
creative and performance, Omnicom Production will be one of the
largest production operations globally that can do both. It is the
latest move by Omnicom to transform its content and production
capabilities. In 2023, the company announced a first-of-its-kind
partnership with Adobe to provide its networks and agencies
enterprise access to Adobe's Content Supply Chain solution. It then
further invested in the area by acquiring the creative studio
Coffee & TV and forming Omnicom Studios.
These newer offerings are connected to Omnicom's longstanding
internal solutions, which include Artbot, its intelligent content
automation system, and Omni, its open operating system. To
strengthen these tools and capitalize on the opportunities that AI
and automation present to production services, it has also deepened
its existing partnerships with Adobe, Amazon, Getty, Google and
Microsoft and gained first-mover access to their Gen AI models.
"Omnicom Production represents another bold step in the
evolution of our content production offering, and we are excited to
embark on this journey with Sergio at the helm," said John Wren, Chairman and CEO, Omnicom. "By
unifying our production operations under one roof and connecting it
to our data technology suite, we can provide our clients access to
a wider range of talent, specialized skills, and services. This
move will significantly accelerate how our clients can create
content at scale in a simpler, more integrated and effective
way."
Headquartered in New York,
Omnicom Production will initially launch in the U.S. and will
leverage existing global capabilities. With more than 3,000 Omnicom
professionals, it will have the talent and resources to drive
innovation, invest in the latest tools, and expand its strategic
partnerships.
"The need for global production that can efficiently deliver
uncompromised, high-performing creative has never been greater.
Omnicom's agile production proposition meets this demand head
on," said Lopez. "Today, clients are demanding more customized
content to be delivered across more media channels than ever
before, and at faster speeds. Omnicom Production will offer them
the scaling and optimizing they need for the modern world by
bringing together diverse talent, skillsets, and the latest
technologies."
Sergio Lopez has been in the
advertising production business for over twenty years, garnering
over 500 industry awards. Over the past decade, he has led
production efforts at the likes of McCann, Anomaly and, most
recently Publicis Production as Global CEO. He has a demonstrated
history of elevating both creative and production standards while
helping lead diverse and talented teams. Lopez has a penchant for
change management, content supply chain and technology. He has a
proven track record of envisioning and creating models that combine
efficiency and scale with award-winning craft, underpinned by
technology.
About Omnicom
Omnicom (NYSE: OMC) is a leading
provider of data-inspired, creative marketing and sales solutions.
Omnicom's iconic agency brands are home to the industry's most
innovative communications specialists who are focused on driving
intelligent business outcomes for their clients. The company offers
a wide range of services in advertising, strategic media planning
and buying, precision marketing, retail and digital commerce,
branding, experiential, public relations, healthcare marketing and
other specialty marketing services to over 5,000 clients in more
than 70 countries. For more information,
visit www.omnicomgroup.com.
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SOURCE Omnicom Group Inc.