New ON24 Report Reveals Significant Increase in Engagement as Digital Transformation Accelerates in the Financial Services Industry
16 Avril 2024 - 2:00PM
Business Wire
By analyzing thousands of ON24-powered
experiences, ON24 announces financial services benchmarks to help
organizations increase client and advisor engagement and
results
Today, ON24 (NYSE: ONTF), a leading intelligent engagement
platform for B2B sales and marketing, announced the release of its
“2024 Financial Services Digital Engagement Benchmarks Report.” The
comprehensive analysis unveils key digital engagement trends within
the financial services sector, providing insights for marketers
aiming to increase engagement with clients, agents and advisors,
build thought leadership, generate demand and ultimately increase
business results.
After analyzing interactions from thousands of financial
services webinars and content experiences in 2023, the report
reveals shifts in audience behavior and concludes that
personalization is the biggest factor for driving business growth
in the industry. Financial services companies have seen an 18%
increase in calls-to-action (CTA) engagement since 2022 and more
than double the growth rate within personalized CTAs. This trend is
indicative of clients, agents and advisors’ increasing preference
for online channels, highlighting the importance of a digital-first
engagement strategy.
"Today, financial services brands need to build trusted client
relationships. For an industry that traditionally relied on
in-person interactions, finding innovative ways to personalize the
customer experience is imperative,” says Callan Young, CMO, ON24.
“Our research demonstrates that the financial services companies
prioritizing actionable insights, AI-powered innovation and
personalized experiences have the potential to outperform their
competitors and lead the industry now and moving forward.”
As digital engagement maintains its upward momentum
year-over-year (YoY), the report has identified the following
shifts:
- Client and advisor digital interactions are surging -
The average number of interactions per webinar attendee within live
webinars in financial services has grown by 13% since 2021.
- Personalization is key for increasing client conversion and
advisor enablement - Within personalized experiences,
engagement with calls-to-action more than doubled and requests for
meetings increased by 73% YoY.
- Audiences want to engage with experiences anytime,
anywhere - The number of interactions per attendee in on-demand
webinars grew by 15% YoY.
- Continuing education and certifications in digital formats
are rising - The number of digital certifications per client
and advisor grew by 32% YoY, more than 10 points higher than the
global average.
- Client, advisor and agent demand for content is greater than
ever, increasing the need for generative AI - The number of
content hub views grew by 57% YoY and engagement with on-demand
webinars within content hubs nearly doubled YoY.
To get more insights, download the 2024 Financial Services
Digital Engagement Benchmarks Report here.
About ON24
ON24 is on a mission to help businesses bring their go-to-market
strategy into the AI era and drive cost-effective revenue growth.
Through its leading intelligent engagement platform, ON24 enables
customers to combine best-in-class experiences with personalization
and content, to capture and act on connected insights at scale.
ON24 provides industry-leading companies, including 3 of the 5
largest global technology companies, 3 of the 5 top global asset
management firms, 3 of the 5 largest global healthcare companies
and 3 of the 5 largest global industrial companies, with a valuable
source of first-party data to drive sales and marketing innovation,
improve efficiency and increase business results. Headquartered in
San Francisco, ON24 has offices globally in North America, EMEA and
APAC. For more information, visit www.ON24.com.
Forward-Looking Statements
This document contains “forward-looking statements” under
applicable securities laws. In some cases, such statements can be
identified by words such as: “expect,” “convert,” “believe,”
“plan,” “future,” “may,” “should,” “will,” and similar references
to future periods. Forward-looking statements include express or
implied statements regarding our ability to achieve our business
strategies, growth, or other future events or conditions. Such
statements are based on our current beliefs, expectations, and
assumptions about future events or conditions, which are subject to
inherent risks and uncertainties, including the risks and
uncertainties discussed in the filings we make from time to time
with the Securities and Exchange Commission. Actual results may
differ materially from those indicated in forward-looking
statements, and you should not place undue reliance on them. All
statements herein are based only on information currently available
to us and speak only as of the date hereof. Except as required by
law, we undertake no obligation to update any such statement.
© 2024 ON24, Inc. All rights reserved. ON24 and the ON24 logo
are trademarks owned by ON24, Inc., and are registered in the
United States Patent and Trademark Office and in other
countries.
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version on businesswire.com: https://www.businesswire.com/news/home/20240416408325/en/
Media: Tessa Barron press@on24.com
Investor: Lauren Sloane, The Blueshirt Group for ON24
investorrelations@on24.com
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