LiveRamp Completes Acquisition of Habu
31 Janvier 2024 - 10:20PM
Business Wire
LiveRamp® (NYSE: RAMP), the leading data collaboration platform,
today announced that it has completed the acquisition of Habu, a
data clean room software provider that makes sharing data across
organizations safe, simple, scalable and smart.
“The acquisition of Habu further cements LiveRamp's leadership
position in data collaboration, bringing together the scale and
simplicity our customers need,” said LiveRamp Chief Strategy
Officer David Eisenberg. “Through our combined offering, companies
will now have one, simple platform to measure campaigns across all
walled gardens, programmatic, and media channels while connecting
data seamlessly across any cloud, warehouse, or clean room. I’m
thrilled to officially welcome Habu to the LiveRamp team."
The combination of LiveRamp and Habu establishes the
industry-leading interoperable platform for data collaboration
across all clouds and walled gardens globally, strategically
expands the Company’s collaboration network, and drives further
adoption of the Company’s core identity and connectivity
solutions.
About LiveRamp
LiveRamp is the data collaboration platform of choice for the
world’s most innovative companies. A groundbreaking leader in
consumer privacy, data ethics, and foundational identity, LiveRamp
is setting the new standard for building a connected customer view
with unmatched clarity and context while protecting precious brand
and consumer trust. LiveRamp offers complete flexibility to
collaborate wherever data lives to support the widest range of data
collaboration use cases—within organizations, between brands, and
across its premier global network of top-quality partners. Hundreds
of global innovators, from iconic consumer brands and tech giants
to banks, retailers, and healthcare leaders, turn to LiveRamp to
build enduring brand and business value by deepening customer
engagement and loyalty, activating new partnerships, and maximizing
the value of their first-party data while staying on the forefront
of rapidly evolving compliance and privacy requirements. LiveRamp
is based in San Francisco, California with offices worldwide. Learn
more at LiveRamp.com.
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