Extend's broad experience in the mattress and
furniture protection industry helped Mattress Firm launch a product
protection program across more than 2,300 store locations and
online.
SAN
FRANCISCO, Feb. 24, 2025 /PRNewswire/
-- Mattress Firm, the nation's largest mattress specialty
retailer, today announced its partnership with Extend to offer
customers modern product protection. The program, FirmCare® powered
by Extend, supports Mattress Firm's ongoing commitment to offering
the highest quality products paired with next-level customer
service.
FirmCare powered by Extend provides protection against
accidental damage to mattresses, as well as extended protection for
adjustable bases. The program leverages Extend's broad experience
in the mattress and furniture protection industry, making the
integration with Mattress Firm swift and seamless across its more
than 2,300 nationwide locations, and online at
mattressfirm.com.
"At Mattress Firm, we're committed to providing our customers
with the best sleep solutions, and that extends beyond just finding
the right mattress. FirmCare powered by Extend allows us to offer
added protection and peace of mind, ensuring that customers can
enjoy their investment for years to come. By partnering with
Extend, we've created a seamless protection program that enhances
the customer experience while also driving value for our business,"
said Josh Feinberg, Executive Vice
President of Merchandising and Innovation at Mattress Firm.
FirmCare powered by Extend comes with 24/7 online support and a
convenient claims experience. Most claims are processed in 90
seconds or less, enhancing Mattress Firm's already positive
customer experience and giving customers another reason to remain
brand loyal if issues arise.
"We couldn't be more excited to provide Mattress Firm customers
the ultimate product protection experience," said Extend Founder
and CEO Woodrow Levin. "Customers
come to Mattress Firm because they know that's where they'll get
the best value for their dollar, and now they're able to extend the
life of their products and gain even greater peace of mind thanks
to FirmCare powered by Extend."
FirmCare powered by Extend utilizes Extend's pre-built
technology to create an innovative program customized for Mattress
Firm and its customers. The protection plan program includes a
one-time replacement for mattress protectors, setting Mattress Firm
apart from competitors. Additionally, Extend's field support
capabilities simplified and streamlined the launch with in-field
training at Mattress Firm locations, learning management content,
detailed analytics and reporting, and more.
About Mattress Firm
Mattress Firm, the nation's
largest omni-channel mattress specialty retailer, has been helping
solve America's sleep problems for more than 90 years through our
family of brands. Every one of our more than 6,000 passionate Sleep
Experts® are driven by a common purpose: to change people's lives
through better sleep. Whether browsing online or in one of our
2,200+ stores, our highly trained team provides personalized
service and advice to help customers choose the right mattress and
bedding products based on their unique needs. Our expertly curated
selection of products includes leading brands such as Beautyrest®,
Nectar®, Sealy®, Serta®, Simmons®, Sleepy's®, Stearns &
Foster®, Tempur-Pedic®, Tuft & Needle®, tulo®, and Purple®.
Mattress Firm supports local and national charities through product
and monetary donations and offers employees volunteering
opportunities to serve their communities. As part of this
commitment, Mattress Firm has partnered with the National Women's
Shelter Network, an organization dedicated to ending homelessness
and providing life-changing resources to those in need. Everyone
deserves a safe place to sleep at night—and together, we aim to
create brighter mornings and a brighter future. No matter the time
of night, Mattress Firm wants to help people get the sleep they
deserve. Mattress Firm is a wholly-owned business of Somnigroup
International Inc. (NYSE: SGI). For more information about Mattress
Firm, visit
http://www.mattressfirm.com.
About Extend
Extend, a leading modern provider of
product protection, shipping protection, and automated
post-purchase solutions, enables merchants to easily offer
protection and deliver an elegant support experience to their
customers. Through its AI-driven technology, Extend handles
everything from offer merchandising and optimization to claim
fulfillment, all while delivering seamless end-to-end customer
experiences. The company's API-first solution has flipped the
antiquated extended warranty and shipping protection models by
putting the customer first. Extend boosts customer confidence and
retention, while increasing conversion rates and merchant revenue.
Extend works with more than 1,200 leading manufacturers and
retailers across multiple industries including Peloton,
Visionworks, Sonos and many more.
The company was founded in 2019 and is headquartered in
San Francisco, Calif.
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SOURCE Mattress Firm
