Similarweb Acquires Admetricks to Expand Ad Intelligence Offering
04 Mars 2024 - 1:28PM
Business Wire
Designed to assist in the optimization of
advertising campaigns across platforms, Admetricks will help cement
Similarweb as the comprehensive solution for Advertising
Intelligence.
Similarweb (NYSE: SMWB) announced today the acquisition of
Admetricks, the creator of powerful ad intelligence software, that
is slated to form the core of the new Similarweb Ad Intelligence
product.
Founded in 2012 in Santiago, Chile and best known for empowering
brands to advertise more effectively in Latin America, Admetricks
will advance Similarweb’s mission of providing the most
comprehensive data, analytics, and optimization tools for digital
marketing and advertising. Admetricks supports multimillion-dollar
ad campaigns, as well as diverse clients with significant growth
potential.
“Admetricks’ excellence in display advertising intelligence fits
naturally with Similarweb’s strengths, helping customers understand
how to refine their media budgets and improve their reach in
display advertising among publishers, retail marketplace
advertising and digital marketing more broadly,” Similarweb CEO Or
Offer said. “We look forward to taking Admetricks’ capabilities
global. Their existing customers include both regional and global
brands selling into Latin America. We want to support this current
book of business while also introducing them to the value of the
broader Similarweb platform.”
“We are proud of what we have accomplished in the past decade
and of showcasing that software created in Chile’s growing tech
community can have worldwide impact,” said Admetricks CEO, Felipe
del Sol, who co-founded the company with CTO, Patricio del Sol. “We
call our employees ‘data lovers,’ and we are honored to be joining
Similarweb’s larger family of digital data lovers who put that
value into practice every day. Together we will be able to offer a
more comprehensive solution for marketing and advertising across
channels.”
Admetricks’ software-as-a-service products include Admetricks Ad
Intelligence, which provides estimates of competitor ad spending
and results, and Admetricks Media Planner, which assists with
planning and budgeting for media campaigns. Clients include many
global brands in the automotive, banking, telecommunications, and
retail industries, as well as advertising and marketing agencies,
publishers, broadcasters, and digital media companies. Admetricks
already has technical integration with Similarweb making the
acquisition even more seamless, having previously partnered for
access to Similarweb data sets.
Similarweb currently offers extensive intelligence for
cross-channel performance including search engine advertising and
organic SEO, and Admetricks will significantly improve its tools
for display advertising. Admetricks will further strengthen
Similarweb’s capabilities in analyzing online display advertising,
a sector estimated to attract $174.4 billion in spending in 2024,
according to Statista.
In addition to forming the basis for a forthcoming advancement
to the Similarweb Ad Intelligence product, Similarweb plans to
incorporate Admetricks’ analytics into other aspects of the
Similarweb Digital Data focused on understanding the overall
strength of digital brands as competitors, partners, or
investments. “Like Similarweb’s 2022 acquisition of the Rank Ranger
SEO platform, we see the addition of Admetricks as adding to
Similarweb’s core strengths and allowing us to deliver a more
well-rounded solution for marketers, publishers, and advertisers,”
said Baruch Toledano, VP and General Manager of Digital Marketing
Solutions at Similarweb.
Admetricks will continue to operate as Admetricks, a Similarweb
company. Financial terms of the acquisition were not disclosed.
About Similarweb
Similarweb powers businesses to win their market with leading
Digital Data. Similarweb reveals what is happening online and
provides businesses with the essential digital data & analytics
needed to build strategy, optimize customer acquisition, and
increase monetization. We empower our users to be the first to
discover and capture the best business opportunities and stay alert
to react instantly to emerging threats to their business.
Similarweb products are easy to use and integrated into users’
workflow, powered by advanced technology, and based on
comprehensive digital data.
Read more in the blog post from Similarweb CEO Or Offer.
Learn more: Similarweb | Similarweb Digital Data
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trademarks are the property of their respective owners. The
data, reports, and other materials provided or made available by
Similarweb consist of or include estimated metrics and digital
insights generated by Similarweb using its proprietary algorithms,
based on information collected by Similarweb from multiple sources
using its advanced data methodologies. Similarweb shall not be
responsible for the accuracy of such data, reports, and materials
and shall have no liability for any decision by any third party
based in whole or in part on such data, reports, and materials.
This press release is intended for informational purposes.
The development, release, and timing of any products, solutions,
services, features or functionality remain at the sole discretion
of Similarweb and are subject to change.
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version on businesswire.com: https://www.businesswire.com/news/home/20240304537669/en/
Press: David F. Carr Communications and Insights,
Similarweb david.carr@similarweb.com
Investors: Jason Schwartz CFO, Similarweb
jasons@similarweb.com
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