Simon® has expanded and rebranded its online
outlet marketplace as ShopSimon, a comprehensive source for on-sale
and outlet merchandise.
INDIANAPOLIS, Sept. 5,
2024 /PRNewswire/ -- Simon®, a real estate
investment trust engaged in the ownership of premier shopping,
dining, entertainment and mixed-use destinations, today
announced the launch of ShopSimonTM, the next phase in
its journey to create the ultimate omnichannel shopping
experience.
ShopSimon, available at ShopSimon.com and via the ShopSimon app,
offers a comprehensive single source of premium and luxury
sale-priced products from more than 360 retailers, including
adidas, American Eagle, Cole Haan,
Etro, Hugo Boss, MCM, Puma,
Steve Madden and Tod's.
ShopSimon builds upon the success of Shop Premium Outlets,
which has experienced phenomenal growth every year since it was
launched in 2019. Now, the expanded and rebranded digital
marketplace will be adding on-sale and discounted merchandise,
while continuing to offer outlet products from leading brands.
"By seamlessly integrating the ease and portability of online
shopping with the appeal of our nationwide network of top tier
Malls and Premium Outlets, Simon is creating the standard for a
truly integrated omnichannel experience," said David Simon, Chairman, CEO and President of
Simon. "Inherent in our culture is a drive for innovation and a
desire to enhance the shopping experience for our consumers while
delivering new sales opportunities for our retailers. ShopSimon is
yet another example of how we are bringing the retail ecosystem
together to deliver more of what today's discerning shopper
wants."
For participating retailers, ShopSimon fuses Simon's national
reach to engaged shoppers with newly enhanced digital capabilities
that make it even easier to post, promote and sell merchandise --
all in a brand-safe digital environment where retailers can closely
collaborate on how they are presented and marketed. Retailers have
full control over their product assortment, pricing and marketing;
can pulse products on and off as inventory dictates; and align
their offerings with a carefully cultivated premium and luxury
marketplace. Complete with custom virtual storefronts,
participating retailers will benefit from new online and in person
sales traffic as well as expansive insight into consumer
preferences and behaviors.
"We are thrilled to offer top brands a truly unique digital
channel to sell directly to the massive Simon shopping audience,"
said Neel Grover, CEO of ShopSimon. "The re-branding and expansion
of ShopSimon continues to capitalize on Simon's world-class real
estate portfolio and retailer relationships to create curated
omnichannel and loyalty opportunities for consumers and brands
alike."
With ShopSimon, shoppers can easily search by image or color,
view similar items recommended from their search, and experience
hyper personalization to guide them through thousands of choices to
land on the perfect product. In the future, ShopSimon will utilize
Simon's nationwide network of shopping destinations and retailers
to seamlessly merge the best of online and in-person shopping to
get consumers what they want, at the right time (including same day
pick up) and at a great price. These additional enhancements and
benefits to Simon's omnichannel strategy are expected to be
launched in the coming months.
"With our dedicated team solely focused on creating
best-in-class experiences, this is yet another example of how Simon
continues to maximize today's rapidly changing consumer preferences
to drive loyalty and sales for retailers," said Lee Sterling, Chief Marketing Officer. "By
enhancing nearly every aspect of the experience, we are creating
greater convenience for consumers and bringing more people to our
properties to shop, eat, stay and play."
With more than 2 billion annual visits to its premium retail
destinations, 153 million annual website visits to its core
consumer facing websites and more than 3,000 engaged
retailers, Simon is uniquely positioned to drive this
evolution.
About Simon
Simon® is a real estate
investment trust engaged in the ownership of premier shopping,
dining, entertainment and mixed-use destinations and an S&P 100
company (Simon Property Group, NYSE: SPG). Our properties
across North
America, Europe and Asia provide community
gathering places for millions of people every day and generate
billions in annual sales.
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SOURCE Simon