Townsquare Forms Strategic Alliance with Steel City Media
27 Janvier 2025 - 2:00PM
Townsquare Media, Inc. (NYSE: TSQ) (“Townsquare” or the “Company”),
a leader in digital advertising and marketing solutions focused on
markets outside of the Top 50 in the United States, announced today
a strategic digital advertising partnership with Steel City Media,
a multi-media company with market-leading media outlets in
Pittsburgh and Kansas City. Townsquare teased this partnership in
the pre-release of their estimated 2024 financial results last
week.
“We could not be more excited to have the
talented team at Steel City Media join our partnership program.
They will now be able to leverage Townsquare Ignite’s cutting-edge
digital advertising and marketing solutions to their expansive
customer base, which importantly exists in markets that do not
compete with ours,” said Todd Lawley, President of Townsquare
Ignite, the Company’s Digital Advertising division. “Our expertise
is coaching and training high performing broadcast sales teams to
leverage our proprietary programmatic advertising platform and
data-driven insights to deliver exceptional results for their
clients. By sharing our proven strategies and dynamic approach, we
look forward to helping Steel City strengthen their digital
capabilities, driving growth and measurable success for their
clients.”
Townsquare announced the launch of their Media
Partnerships division in 2024. As part of the Company’s Digital
Advertising segment (also called Townsquare Ignite), the Media
Partnerships division provides a white-label service that equips
other local media companies with the digital advertising solutions
that have fueled Townsquare’s own growth and success, with digital
now comprising over 50% of Townsquare’s total revenue and profit.
This alliance with Steel City Media follows the previously
announced partnership with SummitMedia, and represents two new
markets that do not overlap with Townsquare or SummitMedia’s
markets. Through this partnership, Townsquare will share its
expertise and resources with Steel City Media, focusing on
customized, data-driven strategies that meet the unique needs of
local, regional and national businesses, helping Steel City Media
grow its digital business alongside its respected broadcast
presence.
“We are excited to partner with Townsquare
Ignite in both of our markets. Townsquare has the best digital
solutions in the radio industry and a proven track record of
delivering great results to clients,” commented Michael Frischling,
Vice President of Steel City Media.
About Townsquare Media, Inc.
Townsquare is a community-focused digital media
and digital marketing solutions company with market leading local
radio stations, principally focused outside the top 50 markets in
the U.S. Our assets include a subscription digital marketing
services business, Townsquare Interactive,
providing website design, creation and hosting, search engine
optimization, social media and online reputation management as well
as other digital monthly services; a robust digital advertising
division, Townsquare Ignite, a powerful
combination of a) an owned and operated portfolio of more than 400
local news and entertainment websites and mobile apps along with a
network of leading national music and entertainment brands,
collecting valuable first party data, and b) a proprietary digital
programmatic advertising technology stack with an in-house demand
and data management platform; and a portfolio of 345 local
terrestrial radio stations in 74 U.S. markets strategically
situated outside the Top 50 markets in the United States. Our
portfolio includes local media brands such as WYRK.com, WJON.com
and NJ101.5.com, and premier national music brands such as
XXLmag.com, TasteofCountry.com, UltimateClassicRock.com, and
Loudwire.com. For more information, please visit
www.townsquaremedia.com, www.townsquareinteractive.com, and
www.townsquareignite.com.
About Steel City Media Steel
City Media is a multi-media company with market leading media
outlets in both Pittsburgh and Kansas City. Since 1984, Steel City
Media has been connecting local audiences to great radio content
through our market-leading media outlets. Our six heritage, LIVE
& LOCAL radio stations reach nearly 2 million listeners each
week and feature trusted on-air influencers in each of our markets.
Our full-service digital advertising agency provides local and
national clients customized campaigns that build brand awareness,
attract new customers and drive more traffic. For more information,
please visit www.steelcitymedia.com.
Townsquare ContactClaire
Yenicay(203) 900-5555investors@townsquaremedia.com
Steel City Media ContactMichael
Frischling412-316-3342mfrisch@steelcitymedia.com
Townsquare Media (NYSE:TSQ)
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