Zevia, the zero sugar naturally sweetened
better-for-you soda, "Pokes the Polar Bear" by responding to
Coca-Cola's AI holiday ad with a lighthearted parody that offers
Zevia as a solution to artificial problems
LOS
ANGELES, Dec. 3, 2024 /PRNewswire/ -- Zevia PBC,
the zero sugar, naturally sweetened beverage company, released its
holiday ad titled, "Break from Artificial," taking on the weird and
concerning parts of artificiality – both in commercials and in
soda. After Coca-Cola recently received backlash for releasing an
AI-generated commercial that lacked realness and authenticity,
Zevia saw an opportunity to create an ad parodying the unpleasant
reality of artificiality and creating awareness for its naturally
delicious soda as an alternative.
In the ad, Zevia playfully uses exaggerated AI imagery – Santa
flying in on a drone instead of a sleigh, a polar bear eating
presents instead of giving them, and absurdly artificial people
enjoying artificial brown beverages. Its intent is to entertain
viewers with lighthearted content while showcasing how artificial
things are troubling – from Coca-Cola's holiday ad which has been
criticized for not showing authentic scenes or emotions to
traditional soda which is filled with artificial ingredients. At
the end, the ad transitions to real people enjoying naturally
delicious Zevia® beverages, making the case that consumers craving
something more real should consider Zevia, a clearly delicious, not
suspicious soda with zero sugar, and made without artificial
sweeteners, colors or flavors.
"Artificial things can be convenient, but they can also be
concerning to people – from AI videos without the feeling of human
connection to sodas with artificial ingredients," said Zevia Chief
Marketing Officer Kirsten Suarez.
"While our lighthearted parody ad aims to entertain in response to
the increasing use of AI in marketing, we hope it starts a
conversation about Zevia being a great alternative to artificial
sodas. To help spur those conversations, we're getting bold beyond
this specific holiday ad with Zevia's biggest ever investment
levels in marketing to increase awareness and interest of our
better-for-you soda brand."
Launched in 2007 as an alternative soft drink to traditional
brands for those looking to avoid both sugars and artificial
ingredients, Zevia has been guided by its mission to address global
health challenges. Zevia has also focused on accessibility and is a
significantly more affordable better-for-you soda brand versus
premium priced competitors.
Zevia's full soda portfolio includes 18 delicious zero sugar
naturally sweetened sodas, including top-selling flavors such as
Cola, Creamy Root Beer, Vanilla Cola, Black Cherry, Ginger Ale, and Orange Soda, new soda flavor
Cran-Raspberry, along with limited-edition flavor and recently
launched online exclusive, Salted Caramel. All Zevia® beverages
have zero artificial colors, zero artificial flavors, zero
artificial sweeteners, and are naturally sweetened with plant-based
ingredients that are Non-GMO Project verified.
To learn more about Zevia and find Zevia® products at a store
near you, visit Zevia.com
About Zevia
Zevia PBC (NYSE: ZVIA), a Delaware public benefit
corporation designated as a "Certified B Corporation," is focused
on addressing the global health challenges resulting from excess
sugar consumption by offering a broad portfolio of zero sugar, zero
calorie, naturally sweetened beverages. All Zevia® beverages
are made with a handful of simple, plant-based ingredients, contain
no artificial sweeteners, and are Non-GMO Project verified,
gluten-free, Kosher, and vegan. Zevia is distributed in more than
37,000 retail locations in the U.S.
and Canada through a diverse network of major retailers
in the food, drug, warehouse club, mass, natural and ecommerce
channels.
(ZEVIA-F)
Contacts
Media
Greg Avdoian
Edible, Inc
Greg.Avdoian@Edible-Inc.com
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SOURCE Zevia